Brand Marketing Intern

Responsibilities : End-to-end KOL management — from research & shortlisting, outreach & negotiation, briefing, product seeding, to content review and performance tracking Basic understanding of marketing planning Support event and activation execution Basic social media copywriting with a premium, on-brand tone Assist with content briefs based on product knowledge and brand storytelling Comfortable with Canva/basic design tools and simple performance reporting (Excel/Sheets/Gslides) Requirements : Fresh graduate or currently pursuing a degree in Marketing, Communications, Business, or a related field; available for a 3 months internship Basic understanding of marketing planning fundamentals and eager to learn how strategy translates into real execution Strong interest in and understanding of the beauty, fragrance, and body care industry, particularly in the premium/luxury segment Actively follows beauty & fragrance KOLs/influencers in Indonesia (TikTok, Instagram, YouTube), familiar with relevant names, their content style, and general engagement benchmarks Comfortable with or familiar with TikTok Shop, Shopee Affiliate, and trending beauty/fragrance content formats Able to work cross-functionally, and follow brand direction with attention to detail Available to be on-site during events/bazaars/pop-ups (including outside standard office hours when needed)