Head of Commercial & Merchandising

Responsibilities : Oversee the planning and execution of merchandising strategies, ensuring optimal product placement and availability. Collaborate with cross-functional teams to align merchandising initiatives with sales goals. Plan and manage the distribution of products across stores and e-commerce platforms, maintaining an optimal stock-to-sales ratio. Monitor weekly distribution patterns to ensure timely and accurate stock replenishment. Track key performance indicators (KPIs) such as stock turnover rates (STR) and sales performance metrics. Conduct regular analysis of sales data and implement action plans to optimize merchandising performance. Provide guidance and support to the merchandising and distribution teams, fostering collaboration and productivity. Train team members to ensure consistency in execution and alignment with business objectives. Collaborate with marketing and sales teams to design and execute promotions that drive sales and align with broader business objectives. Ensure promotional materials and displays are executed accurately across all channels. Stay updated on market trends and consumer preferences to inform merchandising strategies. Provide insights and recommendations to enhance product assortment and drive revenue growth. Requirements : Bachelor’s degree in Business Administration, Marketing, or a related field. Minimum 7 years of experience in merchandising, sales, or distribution roles, with at least 3 years in a leadership position. Strong knowledge of retail operations, sales strategies, and distribution logistics. Preferable experience in fashion retailing Proficiency in data analysis and reporting tools. Excellent leadership, communication, and organizational skills. Ability to work in a fast-paced, dynamic environment.