Livestream Lead

We are looking for a candidate suitable for the Assistant Manager – Live Commerce role to lead and manage the overall live commerce function across brands. Responsibilties : Drive Live Commerce Growth: Own end-to-end livestream sales, GMV, profitability, and KPIs across all brands and platforms. Strategy & Budgeting: Develop and execute live commerce strategies and forecasts aligned with business targets; manage budgets to optimize ROI. Cross-Functional Collaboration: Align livestream calendars and campaigns with marketing, CRM, merchandising, and marketplace teams. People Leadership: Lead and coach cross-functional teams, including operations, talent coordination, and streaming hosts. Talent Management: Oversee host recruitment, training, performance evaluations, and pipeline planning to ensure high-quality on-camera talent. Resource Optimization: Manage studio utilization, manpower allocation, and team resource planning across multiple brands. Operational Excellence: Establish, maintain, and optimize livestream SOPs, workflows, and quality standards for smooth end-to-end execution. Performance Analytics: Monitor and analyze traffic, engagement, and conversion metrics to implement targeted growth and optimization initiatives. External Partnerships: Build and maintain strategic relationships with platform representatives, agencies, and KOLs. Governance & Reporting: Lead weekly/monthly business reviews for management, ensure compliance with platform policies, and act as the main escalation point for operational issues. Requirements : Bachelor's Degree in Business, Marketing, Communication, E-commerce, or related field. Minimum 4 years of experience in E-commerce, Live Commerce, or Marketplace Management. Minimum 2 years of experience leading teams and managing cross-functional stakeholders. Proven track record in driving livestream sales, GMV growth, and performance optimization. Experience managing livestream campaigns, hosts, KOLs, or creator partnerships. Experience in Fashion, Retail, Beauty, or FMCG industry is preferred. Strong understanding of TikTok Shop, Shopee Live, and other live commerce platforms. Strong analytical skills with the ability to translate data into actionable insights. Strong leadership, communication, and project management skills. Results-driven with strong commercial and business acumen. Proficient in Microsoft Excel, PowerPoint, and reporting tools. Willing to work flexible hours during campaign and peak sales periods.