Creative Strategist

Creative Strategist

Role Summary

We’re looking for a highly performance-driven Creative Strategist to own the development of high-performing paid social creative that drives profitable customer acquisition at scale.

In this role, you will translate consumer psychology , product truth, and performance data into scalable creative systems that educate, persuade, and convert. You’ll own creative strategy from research and ideation through testing, iteration, and scaling — partnering closely with designers, editors, creators, media buyers, and production teams to continuously unlock growth opportunities.

This is not a brand-awareness role. We are looking for someone who understands direct response creative and can consistently build winning ads that drive revenue, especially across Meta.

Responsibilities

• Develop and execute creative strategies that drive profitable customer acquisition across paid social channels, primarily Meta.
• Research customers deeply to identify pain points, buying motivations, objections, awareness levels, and scalable creative opportunities.
• Build and continuously test new creative concepts , hooks, angles, and messaging to prevent fatigue and improve efficiency.
• Own the development of clear, high-signal creative briefs for designers, creators, influencers, editors, and production partners.
• Lead structured creative testing and iteration by analyzing performance signals and evolving winning concepts to maximize scale.
• Conduct competitive and market research to identify emerging trends, high-performing formats, and best-in-class DTC creative.
• Partner cross-functionally with media buyers, production teams, post-production, creators, and marketing stakeholders to maintain a fast and efficient creative pipeline.

What Success Looks Like

• Successfully helping scale acquisition funnels through high-performing creative while maintaining profitability targets.
• Identifying and scaling multiple winning creative angles that sustain performance and reduce creative fatigue.
• Operating a high-velocity creative testing engine with strong organization, iteration, and learning systems.
• Developing diversified creative across audiences, personas, hooks, formats, and creators to support long-term growth.

Who You Are

• You deeply understand consumer psychology and enjoy figuring out what actually makes people buy.
• You are performance-first and care about business outcomes, not just creative aesthetics.
• You move quickly, embrace testing, and adapt fast when data signals change.
• You take ownership and proactively solve problems before performance declines.
• You combine creative intuition with analytical rigor and enjoy turning insights into repeatable systems.
• You thrive in fast-paced environments with high output expectations and constant iteration.

Experience & Skills

• 5+ years of experience in Creative Strategy, Performance Creative, Paid Social Creative, or a related role.
• Proven experience developing high-performing static and video ads for paid acquisition environments.
• Strong understanding of direct response marketing, consumer psychology, and creative testing frameworks.
• Experience supporting high-spend Meta environments and scaling performance creative.
• Strong analytical skills with the ability to evaluate creative performance using KPIs and performance signals.
• Experience writing creative briefs, developing scripts, and collaborating with creators, editors, and production teams.
• Strong cross-functional communication and project management skills.

Nice to have

• Experience in DTC/eCommerce brands, particularly health & wellness, supplements, beauty, or CPG.
• Familiarity with scaling creative in high-volume performance marketing environments.

Why Alpha Lion

Alpha Lion is a fast-growing, performance-driven brand focused on helping people unleash their Superhuman potential. We are building scalable systems, raising the bar on execution, and creating long-term competitive advantage in our category.

This role offers the opportunity to work on high-impact initiatives, learn rapidly, and grow alongside a company that values ownership, curiosity, and results. If you’re excited by optimization, experimentation, and building systems that scale, Alpha Lion is a place where your work will matter.

Application Process

• Apply: Submit your resume + a brief note explaining why you’d crush it in this role.
• Screen: TA team reviews for skills and cultural alignment.
• Cultural + Behavioral: In this step, you will take a personality assessment to see how you will perform in the role, then review it on a call with a cultural specialist here.
• Interview: Conversations with the hiring manager and team.
• Final Round: Case study or work simulation (role-specific).
• Decision & Offer: We move fast — typically within 2–4 weeks.

Compensation

• We believe in competing at a high level — and that includes how we approach pay. This is a remote-first role, open to candidates anywhere in the U.S.
• The expected base salary range for this position is $80,000-$95,000 (USD).
• Your offer will reflect your experience, skill set, and where you live — we calibrate pay to ensure fairness and alignment with local markets.
• Beyond base pay, team members may be eligible for performance bonuses, growth incentives, and benefits built to support their health, wellness, and professional goals.