About The Role

About the Team

The Global Business Solutions (GBS) ad sales team works with some of the largest Fortune 100 organizations across all categories. They are responsible for enabling advertising on the platform and connecting users with brands.

About the Role

The Vertical Director is the business leader responsible for driving revenue strategy and business growth for TikTok's Food, Beverage, and Alcohol advertising portfolio, across both Enterprise and Small Business Accounts. This role leads go-to-market strategy, manages a team of Sales Leaders, and is accountable for achieving revenue and product goals. The Vertical Director identifies business priorities, allocates resources strategically, and drives scalable growth across the vertical.

Responsibilities

Develop and execute the strategy to achieve revenue targets
Build deep product expertise to identify enhancements that unlock growth
Champion a customer-first, consultative sales approach
Provide strategic leadership and coaching to deliver on ambitions
Stay ahead of industry trends and customer opportunities within the vertical
Lead and develop a national sales organization of people managers and individual contributors

Minimum Qualifications

15+ years of experience in digital advertising, ad sales, or brand marketing
5+ years of experience managing large sales teams
The role is based in New York (NY), and the candidate must be willing to travel across the country to meet the demands of the business

Preferred Qualifications

Strong knowledge of the Food, Beverage, and Alcohol industry
Expertise in technology, media, and entertainment platforms
Experience managing people managers of varying experience
Strong Knowledge of the client and agency ecosystem
Turns data into actionable insights that drive scalable solutions
Ability to foster C-Level executive relationships and to recruit/retain top talent
A proven penchant for creative problem-solving, high-level negotiation, and exceeding sales targets

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Vertical Director - Global Business Solutions - New York