Global Product Marketing Manager, Trust and Safety

The ideal candidate will bring a depth of functional product marketing expertise along with a proven track record of close partnership with product managers. Experience in brand safety narratives and campaigns, trust and safety marketing, and reputation building story-telling will be a plus.

At TikTok, we believe that when people feel safe, their creativity can flourish, so the Product Marketing Manager - Trust and safety marketing will play a key role in influencing the TikTok products, policies, and communications related to user & platform safety, data privacy, and more.

Responsibilities

• Help shape, and promote important Trust and Safety narratives, programs, and product launches globally
• In collaboration with cross-functional teams, execute Trust & Safety product marketing roadmaps, set measurable results, own user & competitive insights, shape product & external messaging, and execute across channels.
• Work cross-functionally to improve the visibility of Trust and Safety and product marketing efforts; developing a continuous flow of communication among relevant teams.
• Be the voice of Product to Marketing, and the voice of Marketing to Product: drive alignment across product and business teams for the purpose of unifying our vision and goals for key user audiences in designated markets.
• Spearhead global consistency in product marketing and brand marketing strategies and execution, including prioritization, messaging hierarchy, product value prop and positioning, and go-to-market plans
• Work with our research and insights teams to deliver deep audience & competitive insights to be used in product decision making.
• Partner closely with leaders in product, marketing, PR, public policy, operations, strategy and finance to ensure seamless cross-functional coordination. - Be the glue between teams and our users.

Minimum Qualification(s)

• Comfortable working in an experimental and extremely fast-paced environment within a complex, matrixed organization
• High attention to detail and proven ability to manage multiple, competing priorities simultaneously.
• Excellent organization, project management, and problem-solving skills
• High level of integrity as well as interpersonal skills as you often act as the “glue” between internal departments.
• Compelling storyteller who can communicate in succinct and inspiring ways to a variety of audiences, including internal stakeholders and external audiences.
• Product marketing experience at mobile/tech/consumer products used by millions, ideally in product marketing, with more recent experience related to Trust & Safety or Responsibility marketing
• Experience in brand safety narratives and campaigns, trust and safety marketing, and reputation building story-telling and product marketing

Preferred Qualification(s)

• High level of integrity as well as interpersonal skills as you often act as the “glue” between internal departments.
• Compelling storyteller who can communicate in succinct and inspiring ways to a variety of audiences, including internal stakeholders and external audiences.
• Product marketing experience at mobile/tech/consumer products used by millions, ideally in product marketing, with more recent experience related to Trust & Safety or Responsibility marketing
• Experience in brand safety narratives and campaigns, trust and safety marketing, and reputation building story-telling and product marketing