Scenario-Led Growth Product Manager - TikTok Shop

About the team

The Scenario-Led Growth team focuses on unlocking step-change growth opportunities through high-impact commerce scenarios such as Live and Auction. We combine deep user segmentation, content understanding, and cross-functional execution to drive breakthrough improvements in new user acquisition (DAC) and mid/long-term value growth (MAC).

Responsibilities

• Define and execute growth strategies for key commerce scenarios (e.g., Live, Auction) to drive step-change improvements in DAC and MAC.
• Leverage user segmentation and behavioral insights to identify high-potential growth opportunities within specific scenarios.
• Partner closely with cross-functional teams including Content, Creator, Ops, Marketing, and Algorithm to deliver integrated growth solutions.
• Design and scale scenario-specific growth mechanisms, including traffic allocation, incentives, and content-product integration.
• Drive experimentation strategy to measure incremental impact on acquisition, engagement, and conversion metrics.
• Identify structural gaps in current user journeys and build product solutions to unlock scenario-based growth.
• Translate insights into repeatable frameworks that can scale across categories and markets.

Minimum Qualifications

• Bachelor’s degree or above, experience in product management, growth, or strategy roles in consumer tech or e-commerce.
• Strong problem-solving skills with ability to operate in ambiguous, fast-moving environments.
• Experience working cross-functionally to deliver complex initiatives.
• Data-driven mindset with ability to evaluate performance and iterate quickly.
• Experience in content-commerce, live streaming, or auction-based platforms.
• Familiarity with user segmentation and growth frameworks (DAC, MAC, lifecycle).
• Exposure to experimentation and performance-driven product optimization.

Preferred Qualifications

• Experience in e-commerce is a plus.