TikTok Shop - Affiliate Creator Growth Strategy Manager, London

As part of the wider TikTok Shop UK Creator Operations team, the Affiliate Creator team is responsible for growing our mid-tier creators, a growing pool of affiliates who produce consistent e-commerce content. The team grows and engages creators through our community channels, through targeted education, brand matchmaking/partnerships, content strategy, content merchandising and platform initiatives.

Key Responsibilities

• Develop and execute strategies for Creator Growth on TikTok Shop, focusing on enhancing creators’ e-commerce content approach and expanding their audience reach
• Drive success through clear goal-setting, campaign planning, brand collaboration opportunities, and guidance on content and merchandising direction
• Monitor and analyze key performance metrics related to creator campaigns and shoppable content; adjust strategies to optimize engagement, content quality, and sales performance
• Collaborate closely with cross-functional teams—including Category, Product, Legal), to streamline processes, resolve friction points, and support affiliate GMV growth
• Provide timely support and troubleshooting for technical issues encountered by creators

Minimum Qualification

• 2+ years experience in E-commerce strategy and analytical work.
• Excellent in SQL, and other analysis tools
• Experience working with data to analyse and track performance metrics
• Proven ability to work cross-functionally with global teams to resolve issues quickly and collaboratively
• Comfortable working in a fast-paced, evolving environment, with the ability to navigate ambiguity and drive results

Preferred Qualifications

• Familiarity with TikTok, major affiliate programs, and E-commerce platforms; experience in content-driven e-commerce is highly desirable
• Existing relationships with creators and talent agencies are a strong advantage
• Experience or understanding of live streaming is beneficial