SimCapture Sales Specialist

Position Overview: The SimCapture Sales Specialist is responsible for driving sales growth and customer adoption of Laerdal's SimCapture portfolio across healthcare, education, government, military, and EMS organizations. This role leverages a consultative sales approach to identify customer needs, demonstrate the value of SimCapture solutions, and develop opportunities that improve simulation program effectiveness and learner outcomes. Working closely with customers, strategic partners, and internal stakeholders, the SimCapture Sales Specialist serves as a subject matter expert for the SimCapture portfolio, helping customers understand how video capture, debriefing, and simulation management solutions support their training objectives. Success in this role requires strong relationship-building skills, technical product knowledge, territory management, and the ability to translate customer challenges into impactful solutions that drive revenue growth and advance Laerdal's mission of helping save lives. Responsibilities Sales Growth Territory Management Achieve annual revenue targets and grow SimCapture adoption within the assigned territory. Develop and execute territory plans to drive pipeline growth, new opportunities, and customer engagement. Utilize consultative selling techniques to uncover customer needs and create tailored solutions. Manage territory activities, sales calls, forecasting, and opportunity progression through the sales cycle. Create proposals and quotations that align customer objectives with Laerdal solutions. Customer Relationship Management Build and maintain strong relationships with new and existing customers. Serve as a trusted advisor by sharing best practices in simulation, video capture/debriefing, and program management. Understand customer goals and demonstrate how SimCapture supports desired outcomes and strategic priorities. Capture and maintain accurate customer and opportunity data within Salesforce. Product Solution Expertise Demonstrate technical and functional knowledge of SimCapture solutions and related AV technologies. Articulate how SimCapture integrates with simulation programs, services, simulators, and the broader Laerdal portfolio Collaboration Strategic Execution Partner with Strategic Partners, Territory Managers, Marketing, Customer Success, Educational Specialists, Technical Support, and other stakeholders to maximize customer impact. Collaborate on regional events, webinars, SUN meetings, tradeshows, and other customer engagement activities. Provide market feedback on competitive activity, industry trends, and customer needs. Performance Operational Excellence Maintain accurate forecasting, pipeline management, and CRM reporting. Analyze territory performance and develop action plans to achieve growth objectives. Manage expenses and administrative requirements in accordance with company policies. Support key organizational initiatives and annual sales campaigns.