Dy. General Manager

Designation

Deputy General Manager (DGM) – National Sales Manager

Business Unit

Lightning Structure (HMP)

Experience

15+ Years

Reporting To

Director / Business Head

Location

Initial

Matar Manufacturing Facility (First 6 months)

Subsequent Posting

Bhubaneswar (Head Office / Sales HQ)

Role Overview

The Deputy General Manager – National Sales will be responsible for driving pan-India sales strategy and execution for the Lightning Structure (HMP) business. The role demands strong leadership, deep B2B industrial sales expertise, and the ability to scale revenue by building high-performing sales teams, strategic customer relationships, and robust channel networks.

Key Responsibilities

Sales Strategy & Business Growth

• Define and execute the
• national sales strategy
• for Lightning Structure (HMP) products aligned with organizational goals.

Drive

• top-line revenue growth, market share expansion, and profitability
• across India.
• Identify new
• industry segments, EPC opportunities, and key accounts
• in infrastructure, power, renewables, industries, and government projects.
• Lead annual sales planning, forecasting, budgeting, and target setting.

Leadership & Team Management

• Build, mentor, and lead a
• high-performing national sales team
• , including regional and key account managers.
• Set KPIs, review performance regularly, and ensure capability development of the sales force.
• Foster a strong sales culture focused on accountability, results, and customer satisfaction.

Key Account & Channel Management

Manage

• strategic national accounts
• , consultants, EPCs, and large institutional customers.
• Strengthen and expand
• channel partner, dealer, and distributor networks
• across regions.
• Negotiate and close high-value contracts, tenders, and long-term agreements.

Market Intelligence & Product Positioning

• Track market trends, competitor activity, pricing dynamics, and customer feedback.
• Collaborate with marketing and product teams to refine
• product positioning, value propositions, and go-to-market strategies
• .
• Support new product launches and solution-based selling initiatives.

Cross-functional Coordination

• Work closely with
• manufacturing, supply chain, finance, quality, and projects teams
• to ensure timely execution and customer satisfaction.
• Spend the initial 6 months at the
• Matar facility
• to gain in-depth understanding of products, processes, costing, and capacity planning.

Compliance & Governance

• Ensure adherence to company policies, pricing guidelines, ethical sales practices, and statutory requirements.
• Represent the company professionally at industry forums, exhibitions, and customer meets.

Desired Candidate Profile

Education

• Bachelor’s degree in Engineering (Mechanical / Electrical / Civil preferred).
• MBA / PGDM in Sales & Marketing will be an added advantage.

Experience

Minimum

• 15+ years of progressive sales experience
• , with at least 5 years in a
• senior/national sales leadership role
• .
• Strong exposure to
• B2B manufacturing-driven sales

, preferably in

• Lightning protection systems
• Structural steel / HMP / fabrication
• Power, infrastructure, renewables, or industrial products

Key Skills & Competencies

• Proven track record of
• scaling national businesses and leading large sales teams
• Strong negotiation, contract management, and key account handling skills
• Deep understanding of
• project-based and EPC-driven sales
• Strategic thinking with hands-on execution capability
• Excellent communication, presentation, and stakeholder management skills
• Willingness to travel extensively across India