AGM - Marketing | Pune

Job Role: AGM Marketing (Real Estate)

Job Title: Mid-Level to Senior-Level

Department: Marketing

Role Overview

• The AGM - Marketing will be responsible for creating and executing marketing strategies that drive business growth
• for a real estate mandate company. The position requires overseeing both online and offline marketing activities,
• ensuring alignment with the company’s business goals, and generating leads to support sales efforts. The AGM will
• lead the marketing team and ensure consistent messaging, brand visibility, and performance tracking through data
• driven strategies.

Roles & Responsibilities

• Plan, purpose and devise marketing budgets for projects & Executing ATL, BTL marketing campaigns, go to-market, event management
• Formulate and implement comprehensive marketing strategies aimed at increasing brand awareness and generating high-quality leads.
• Create targeted marketing plans for different mandates and projects, leveraging digital and traditional marketing channels.
• Develop and manage campaigns across multiple platforms (digital, social media, events) to drive qualified leads.
• Work closely with the sales team to ensure the alignment of marketing initiatives with business objectives and improve conversion rates.
• Oversee SEO/SEM, email campaigns, paid advertising, and social media efforts to increase website traffic and engagement.
• Strengthen the company’s brand positioning in the real estate market through creative campaigns, PR initiatives, and thought leadership content.
• Plan, purpose & organize new project launch, activations, conferences, partnership & outstation events etc
• Ensure brand hygiene across project sites
• Implementation of the Local PR agenda & calendar.
• Conduct market research to analyse trends, customer preferences, and competitor strategies.
• Provide actionable insights that inform marketing plans and product positioning

Key Performance Indicators (KPIs)

• Lead Generation & Conversion: Achieve monthly/quarterly lead generation targets based on project requirements.
• Digital Marketing ROI: Increase website traffic by 20% YoY through SEO/SEM and content optimization.
• Brand Awareness & Market Share: Grow brand awareness by 25% in key markets through targeted campaigns and PR activities.
• Campaign Effectiveness: Achieve an ROI of 3X on marketing spends within 6 months.
• Team Productivity & Collaboration: Achieve 90% on-time completion of marketing tasks and projects.
• Budget Management: Ensure 100% adherence to the marketing budget, with regular performance tracking and adjustment.

Educational, Experience & Professional Qualifications

• Education: Bachelor's degree in marketing, Business, or a related field. An MBA is highly desirable.
• Experience: 10 +years of experience in marketing, with at least 3-5 years in the real estate mandate company
• in managing 3-4 projects.
• Proven Track Record: Expertise in handling marketing budgets, with a proven track record of delivering
• high ROI. Strong experience in digital marketing, branding, lead generation, and market analysis
• Skills and Competencies: Analytical mindset with a focus on data-driven decision-making, Excellent
• communication and interpersonal skills, with the ability to work cross-functionally

Technical Proficiency

• CRM Systems: Proficiency in CRM software and other sales management tools.
• Microsoft Office Suite: Strong skills in Microsoft Excel, PowerPoint, and other relevant software for reporting and presentations.
• Digital Tools: Familiarity with digital marketing tools and platforms that support sales efforts.
• Why Join Us?
• Join our team for unparalleled opportunities to contribute to a rapidly expanding organization. As we scale, you'll
• have the chance to make a significant impact and grow alongside us. We offer a competitive salary along with
• attractive incentives to reward your hard work and dedication. We provide ample opportunities for professional
• growth and career advancement. With our supportive environment and ongoing training programs, you'll have the
• chance to expand your skills and reach new heights in your career.
• A JOURNEY OF THOUSAND MILES STARTS WITH A SINGLE STEP !