Senior Director - Marketing

Function: Growth & Marketing Leadership

What You’ll Own

• Build the marketing vision & strategy for BlueMachines.ai across brand, product marketing, growth, content, and PR.
• Create our category narrative and positioning in the fast-evolving agentic conversational AI space.
• Lead full-funnel demand generation to fuel enterprise pipeline and revenue.
• Partner with Product & Sales to drive launch strategies, messaging, and competitive positioning.
• Build and scale a high-performing marketing organization.
• Represent BlueMachines.ai at high-value and high-visibility events, both in India and abroad,
• Own marketing hygiene KPIs: pipeline, CAC, brand awareness, content performance, and community reach.
• Build the brand narrative and POV for BlueMachines.ai in the agentic AI landscape and own brand metrics: reach, engagement, SOV, content velocity, thought leadership.
• Create high-quality content across formats: blogs, videos, whitepapers, social POV, customer stories. Simplify complex AI concepts for enterprises through compelling storytelling.
• Develop the full content engine — editorial calendar, distribution strategy, content systems.

What We’re Looking For

• 10–15 years of experience in B2B tech, with significant time in AI/SaaS/product-led companies.
• Proven track record of taking products from 0→1 and 1→N in an early-stage or rapidly scaling environment.
• Strong grasp of AI trends, enterprise AI adoption, and competitive landscape.
• Expertise in brand building + demand gen + product marketing.
• Excellent storytelling skills — can simplify complex AI concepts into a compelling narrative.
• Leadership experience managing multi-disciplinary marketing teams.
• High ownership, comfort with ambiguity, and ability to execute fast.

Why Join Us?

• Build the marketing engine for Apna’s bold new AI vertical from scratch.
• Shape the narrative in a category that will define the next decade of enterprise software.
• Work directly with founders and product leaders solving high-impact global problems.
• Hyper-growth environment with autonomy, speed, and the chance to build something iconic.