Jr. Digital Marketing Specialist

## **About the Role**

WebFX is seeking an entry-level candidate for our Marketing team! Our ideal candidate has a bachelor's degree (or will soon have one!), a track record of strong academics, and is excited about all things marketing and client relationship-building. Related experience is awesome to have, but never required - we'll train you on everything you need to know.

## **The Qualifications: Who You Are**

**Education:**

• A Bachelor's Degree: All majors welcome!
• GPA: 3.4 or above

• *(Upcoming grads are encouraged to apply - we interview and hire up to a year in advance!)*
• **Suggested Experience and Skills:**

• Prior experience working, in any field (for example: a part-time job, summer job, internship, etc)
• Strong verbal and written communication skills
• Customer service experience (in any industry)
• Presentation skills
• Analytical and research skills
• Digital marketing experience (a bonus!)
• Copywriting for the web experience (a bonus!)

• **Tools/Technical Skills:**
• *(Not required, but awesome to have!)*

• Excel/Google Suite
• Google Analytics
• Basic HTML

**Qualities and Traits:**

• You're interested in the web, and like keeping up with new technology
• You're professional, dependable, and self-motivated
• You take pride in your work and always strive for high-quality results
• You work with urgency and enjoy getting things done
• You're proactive when it comes to solving problems
• You're a lifelong learner, and are always looking to stretch and grow your skills
• You love thinking both creatively and analytically, and love using data to make decisions

*Don't stress if you don't have every experience listed - we hire for soft skills, and believe hard skills can be trained. If the job responsibilities sound interesting, and these traits sound like you, then we want to hear from you!*

## **The Job Responsibilities: What You'll Learn to Do**

**Communicate with Clients**

*(About 40% of your day)*

• Serve as the direct point of contact for a dedicated list of clients, providing them with industry advice and recommendations to help them achieve their goals
• Build long-lasting relationships with your clients based on trust and rapport, and work to maintain our world-class retention rate

• **Plan and Execute Digital Marketing Strategies**
• *(About 35% of your day)*

• Create and execute data-driven SEO strategies and optimizations for your clients
• Build and manage PPC (think Google Ads!) campaigns and work to achieve positive results for clients
• Plan content strategy and build outlines for our team of copywriters
• Manage the planning and execution of CRO projects, and recommend CRO best practices for clients
• Perform light editing in the backend of client websites to correct errors and implement content

• **Analyze Marketing Campaign Data**
• *(About 15% of your day)*

• Analyze campaign performance data (In Google Analytics and RevenueCloudFX) and prepare monthly reports
• Interpret web analytics, demographic data, market research, and buyer behaviors, and update strategies based on findings

• **Perform Marketing Research and Testing**
• *(About 10% of your day)*

• Conduct industry research such as competitor analysis and keyword research
• Perform A/B, website usability, and conversion rate testing to determine what works best for your client, and provide recommendations accordingly

## **The Benefits: What You'll Get**
**Comprehensive, On-the-Job Training and Career Development**

• Initial "career kickstart" training to learn foundational hard skills over the first few months on the job
• Ongoing advanced training sessions from industry experts as you progress further in your role
• Regular team Lunch-and-Learns in our on-site training amenities

**Career Growth and Upward Progression Paths**

• All our Jr-level roles represent the first step on an upward promotional path within WebFX
• Merit-based promotions are abundant for new team members who meet or exceed performance metrics
• Regular 1-on-1 check-ins with a manager to support career growth

**Potential promotional path for Jr. Digital Marketing Specialist:**

• *Digital Marketing Specialist*
• *Digital Marketing Analyst*
• *Digital Marketing Consultant*
• *Lead Internet Marketing Consultant*
• *Sr. Internet Marketing Consultant*

**In-Person Experience Alongside Our Team of Industry Experts**

• This position is based fully on-site at [our Lancaster, PA office](https://www.webfx.com/about/offices/lancaster/), with opportunities for this to evolve as Fxers advance in their career tenure.

**Compensation**

• $50,000 - $53,000 (potentially higher based on work experience)