Wholesale & Retail Accounts Lead

Lyra is a collective of brands in the Personal Care and Family categories, dedicated to caring for our customers and their loved ones. Our trusted brands are designed withcomfort, quality, and transparency first, because we believe everyone should experience care done right.

NOTE: This role is based in NYC. Lyra Collective operates a flexible, hybrid office policy in which employees are expected to be in-person on Mondays, Tuesdays and Wednesdays.

We are looking for a Wholesale & Retail Accounts Lead to manage and grow our retail business for our Skincare brands. The scope of this role will primarily focus on two high-growth brands: Nuvadermis and EVER. You will own both strategy and execution across national and regional retailers, driving distribution and revenue across the Specialty Beauty, Mass, Grocery, and Drug channels. You will also directly manage key accounts and own customer and broker relationships.

What you'll do

• Manage the wholesale business P&L for respective brands, including revenue generation, gross margin, operating expenses, and marketing investments
• Curate brand specific sales strategies across relevant retail channels
• Own relationships with key retail partners, including top-to-top engagement
• Lead and manage external broker partners; set clear goals, incentives, and performance expectations to ensure alignment with brand objectives
• Own in-store execution, including merchandising, promotions, and activations
• Support team in negotiating terms, pricing, and contracts to maximize profitability and maintain brand integrity
• Partner closely with Brand, Marketing, Finance, and Operations to align on selling strategies, competitive insights, product launches, forecasts, and demand planning
• Track and analyze sales performance, account-level KPIs, market trends, and competitor activities

Requirements

• 6 - 8 years of sales experience within the Personal Care/Beauty/Wellness space
• An established network across Beauty and Personal Care buyers with experience calling on regional and national accounts
• Demonstrated experience securing new distribution across Specialty Beauty, Mass, Grocery, and/or Drug accounts
• Track record of growing key accounts, establishing and overseeing execution of trade and marketing calendars to accelerate velocities and drive door expansion
• Experience managing broker networks