Content Lead

**This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Content Lead based in Portugal.**

As a Content Lead, you will own the content strategy and execution for digital health products that help millions of users build healthier, more sustainable habits. This high-impact role combines strategic leadership with hands-on content creation, allowing you to directly influence user engagement, retention, and long-term behaviour change. You will work closely with product, data, and creative teams to design meaningful content experiences across multiple formats, from in-app coaching and educational resources to short-form video and AI-powered workflows. This opportunity is ideal for a content leader who combines strong storytelling skills with analytical thinking, experimentation, and a passion for using technology to create positive user outcomes. You will help shape a modern content function in a fast-moving, remote-first environment focused on innovation and measurable impact.

### Accountabilities

• Own and execute the content roadmap, ensuring alignment with product strategy, user insights, business objectives, and quarterly priorities.
• Partner with product managers and cross-functional teams to integrate content throughout the user journey, including onboarding, coaching experiences, habit-building programs, interventions, and product launches.
• Create and refine high-quality content across multiple formats, including in-app articles, educational materials, behaviour-change content, videos, scripts, guides, and social media assets.
• Build and lead an efficient, AI-enabled content function with scalable workflows, editorial processes, quality assurance systems, and documentation standards.
• Develop and optimize short-form content strategies designed to improve engagement and resonate with diverse user audiences.
• Use analytics, dashboards, KPIs, and experimentation frameworks to measure content performance and run structured A/B tests for continuous improvement.
• Leverage advanced visual production tools, video editing capabilities, and AI-powered workflows to increase content quality and production efficiency.
• Ensure all content is inclusive, evidence-based, compliant, and aligned with behavioural science principles.

## Requirements

• 5+ years of experience in content strategy, content creation, and production, ideally within consumer digital products or technology-driven environments.
• Previous experience leading a content team, function, or content operations within a digital product organization.
• Proven ability to develop and execute content roadmaps connected to measurable product outcomes such as activation, engagement, retention, and revenue.
• Strong analytical mindset with experience defining KPIs, working with dashboards, analysing performance data, and using insights to optimize content strategies.
• Advanced experience with video creation, visual editing, and AI-powered content production workflows.
• Exceptional UX writing, editing, storytelling, and communication skills across various formats, including educational, visual, video, and long-form content.
• Ability to collaborate effectively with subject matter experts such as coaches, nutrition professionals, behavioural specialists, or healthcare experts.
• Strong ownership mentality with the ability to balance strategic thinking, fast execution, experimentation, and continuous improvement.
• Experience in health, wellness, weight management, habit formation, or coaching products is considered an advantage.

## Benefits

• Competitive salary package based on experience and expertise.
• Fully remote, hybrid, or in-office working options depending on location.
• Flexible working hours focused on results and impact.
• Company-provided equipment needed to perform your role effectively.
• Premium subscription access to the product.
• 21 days of annual leave plus local public holidays.
• Opportunity to work on a meaningful product improving users’ health and everyday lives.
• Collaborative environment with strong ownership, autonomy, and opportunities for professional growth.
• Exposure to innovative AI-powered content workflows and modern digital product development practices.