Senior Web Marketing Manager

• **This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Web Marketing Manager based in Canada.**
• We are looking for a senior web marketing leader to own the strategy, structure, and performance of a high-impact digital platform.
• This role sits at the intersection of growth, content, analytics, design, and technology, with full ownership of the website strategy and evolution.
• You will transform business objectives into a clear web roadmap, improve customer journeys, and create experiences that drive engagement and conversion.
• The ideal candidate combines strategic thinking with hands-on execution, using data, experimentation, and customer insights to guide decisions.
• You will collaborate with cross-functional teams to shape how a fast-growing SaaS platform communicates its value to healthcare professionals.
• This is an opportunity to influence digital growth initiatives while working in a remote-first, innovative, and mission-driven environment.

### Accountabilities

The Senior Web Marketing Manager will own the strategic direction of the website, ensuring it supports business growth, customer needs, and brand positioning. This role requires a balance of strategic planning, analytical thinking, experimentation, and cross-functional collaboration to create a high-performing digital experience.

• Own the overall website strategy, translating business objectives into a clear roadmap, priorities, and decision-making frameworks.
• Define and optimize website information architecture, navigation, page strategy, and user journeys across a multi-product digital platform.
• Partner with brand, content, design, product marketing, engineering, and growth teams to deliver cohesive website experiences.
• Use customer insights, analytics, and performance data to identify opportunities and improve website effectiveness.
• Build and manage a website experimentation program, including A/B testing, conversion optimization, and performance measurement.
• Develop strategies to improve organic search visibility and answer engine optimization across emerging search platforms.
• Create hypotheses, analyze results, and turn learnings into actionable improvements for customer acquisition and conversion.
• Ensure website initiatives align with product positioning, customer needs, and overall growth objectives.
• Collaborate with technical teams to connect strategic priorities with website platforms, tools, and execution capabilities.
• Champion best practices in web strategy, accessibility, responsive design, analytics, and digital optimization.

## Requirements

The ideal candidate is an experienced digital marketing professional with a strong background in web strategy, growth optimization, and customer-focused digital experiences. You should be comfortable owning a large-scale website strategy and collaborating with technical and creative teams.

• Proven experience in web strategy, digital strategy, product strategy, content strategy, or a related discipline.
• Experience owning strategy for a significant website, digital platform, or online product.
• Strong understanding of websites as growth channels, with demonstrated success improving organic traffic, conversion rates, or digital performance.
• Deep knowledge of information architecture, navigation design, and structuring complex multi-product websites.
• Strong analytical skills and ability to use web analytics, tagging, and performance data to guide decisions.
• Hands-on experience running A/B tests, CRO initiatives, and experimentation programs at scale.
• Practical knowledge of SEO and AEO strategies, including understanding what drives measurable impact.
• Experience working with modern CMS platforms such as WordPress and CRO or digital experience tools such as Optimizely, Contentful, Webflow, or similar platforms.
• Understanding of responsive design principles, accessibility standards, and cross-device testing.
• Excellent communication and storytelling skills, with the ability to present strategies and influence stakeholders.
• Ability to work effectively in a fast-paced, ambiguous environment with strong ownership and initiative.
• Experience with technology-focused products, SaaS platforms, or healthcare-related solutions is an asset.
• Genuine interest in improving digital experiences for healthcare professionals and their customers.

## Benefits

• Competitive annual salary range for Canada: **$148,000 – $240,500 CAD**, with an accomplished stage salary target of **$175,800 CAD**.
• Transparent compensation approach with opportunities for salary growth based on experience and impact.
• Remote-first work environment with flexibility to work from home.
• Comprehensive benefits package supporting employee wellbeing.
• Career development conversations and opportunities for professional growth.
• Opportunity to work on products used by thousands of healthcare businesses and professionals.
• Collaborative culture focused on innovation, learning, and continuous improvement.
• Opportunity to explore and leverage AI tools to improve workflows and create better customer experiences.
• Inclusive workplace environment where diverse perspectives and backgrounds are valued.