Retention Email Manager | gn | DTC, Klaviyo, Lifecycle

**This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Retention Email Manager | gn | DTC, Klaviyo, Lifecycle based in United States.**

This role offers the opportunity to drive customer retention strategies for fast-growing direct-to-consumer brands through impactful email marketing and lifecycle campaigns.

You will combine copywriting expertise, client management, and data-driven decision-making to turn customer interactions into measurable revenue growth.

The position focuses on owning retention initiatives, optimizing customer journeys, and supporting multiple brand accounts in a dynamic agency environment.

You will collaborate with experienced retention professionals while progressively taking ownership of your own client strategies.

This is a high-impact opportunity for someone who thrives on autonomy, creativity, and building long-term customer relationships.

The ideal candidate is passionate about lifecycle marketing, e-commerce growth, and creating email experiences that strengthen brand loyalty.

### Accountabilities

The Retention Email Manager will manage lifecycle marketing initiatives across multiple direct-to-consumer accounts, combining strategic execution, creative copywriting, and project coordination. The role requires ownership of client relationships, campaign performance, and continuous optimization of retention programs.

• Write compelling retention email copy for multiple brand accounts while maintaining each brand’s unique voice and positioning.
• Support project management activities across assigned accounts, including tracking deliverables, coordinating approvals, and managing campaign timelines.
• Own retention strategy and roadmap development for assigned client accounts.
• Lead client communications, including calls, business reviews, performance discussions, and strategic planning sessions.
• Analyze campaign performance data and translate insights into actionable recommendations to improve customer engagement and revenue.
• Develop and optimize lifecycle marketing campaigns using customer behavior insights and retention best practices.
• Collaborate with senior retention team members to execute strategic initiatives and improve account performance.
• Ensure consistent delivery quality, organization, and accountability across all assigned projects.
• Identify opportunities to improve customer journeys, email flows, and retention processes.

## Requirements

The ideal candidate has hands-on lifecycle marketing experience, strong copywriting ability, and the confidence to independently manage client relationships and retention strategies. They should be comfortable working with data, owning projects, and operating in a fast-paced e-commerce environment.

• 2+ years of hands-on experience with Klaviyo and email retention marketing.
• Strong copywriting skills with the ability to create engaging, brand-aligned messaging with minimal guidance.
• Experience managing client relationships independently and communicating updates proactively.
• Ability to analyze marketing performance data and convert insights into strategic actions.
• Experience working with Shopify brands, DTC companies, or e-commerce businesses.
• Previous agency experience or experience supporting high-growth DTC brands is preferred.
• Strong project management skills with excellent organization and attention to detail.
• Ability to manage multiple priorities while maintaining quality and meeting deadlines.
• Self-motivated, accountable, and comfortable working in a remote environment.
• Interest in growing into a more strategic retention leadership role.

## Benefits

• Competitive salary package.
• Fully remote work flexibility.
• Generous paid time off.
• Clear career progression path toward Senior Retention Manager responsibilities.
• Access to marketing tools, data, courses, and coaching resources.
• Opportunity to work directly with rapidly growing e-commerce brands.
• High level of ownership and autonomy in managing client accounts.
• Collaborative environment with experienced retention and marketing professionals.