Director of Brand Marketing

• **This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Director of Brand Marketing based in Canada.**
• This role offers the opportunity to shape the future of a fast-growing consumer brand by defining its voice, strategy, and connection with audiences.
• As Director of Brand Marketing, you will lead the development of impactful campaigns, product launches, and brand experiences across multiple channels.
• You will combine strategic thinking with creative execution to build lasting emotional connections with customers.
• Working closely with cross-functional teams, you will influence how products are positioned, communicated, and experienced across the market.
• The role is ideal for a visionary marketing leader who thrives in a fast-paced environment and enjoys building brands from the ground up.
• You will play a key role in driving awareness, loyalty, and long-term growth through innovative storytelling and partnerships.

### Accountabilities

The Director of Brand Marketing will own the overall brand strategy and lead initiatives that strengthen market presence, customer engagement, and business growth. This position requires a balance of strategic leadership, creative direction, and operational excellence. Key responsibilities include:

• Develop and execute a long-term brand marketing strategy aligned with business objectives and growth ambitions.
• Lead integrated marketing campaigns across digital channels, ecommerce, retail, influencer marketing, social media, public relations, partnerships, experiential marketing, and community initiatives.
• Own product launches from positioning and messaging through execution, performance analysis, and optimization.
• Create compelling brand narratives that increase awareness, loyalty, and emotional connection with consumers.
• Lead public relations strategies, including media relationships, editorial opportunities, product placements, and earned media initiatives.
• Build and manage relationships with influencers, creators, industry partners, ambassadors, and cultural tastemakers.
• Identify and execute strategic collaborations that increase brand visibility and customer acquisition.
• Partner with creative teams to develop high-impact campaigns, visual storytelling, content, photography, and video assets.
• Manage seasonal marketing calendars, campaign planning, and go-to-market strategies.
• Collaborate with ecommerce, growth, product, social, retail, and community teams to ensure brand consistency and business alignment.
• Measure brand performance through key indicators such as awareness, engagement, media impact, influencer performance, customer acquisition, retention, and launch success.
• Manage external agencies, including creative, public relations, influencer, and production partners.
• Build scalable marketing processes that support continued growth and represent the customer perspective across the organization.

## Requirements

The ideal candidate is an experienced brand marketing leader with a strong background in consumer-focused industries and a passion for creating memorable brand experiences. Required qualifications and skills include:

• 8+ years of experience in brand marketing, integrated marketing, brand strategy, marketing communications, public relations, and/or consumer marketing.
• Proven experience leading brand marketing initiatives within beauty, cosmetics, skincare, wellness, luxury consumer products, fashion, accessories, lifestyle, or premium direct-to-consumer brands.
• Demonstrated success developing integrated marketing campaigns and impactful product launches.
• Strong expertise in brand positioning, creative development, influencer marketing, public relations, and consumer storytelling.
• Experience building relationships with media outlets, editors, creators, celebrities, and industry partners.
• Strong understanding of consumer insights, customer journeys, and strategies that drive brand affinity.
• Experience collaborating with creative, product development, ecommerce, retail, social media, and growth marketing teams.
• Proven ability to manage external agencies and production partners.
• Strong project management, communication, and cross-functional leadership skills.
• Experience working with fast-growing consumer brands is highly preferred.
• Experience managing omnichannel brands across direct-to-consumer, marketplaces, and retail environments is a strong advantage.
• Genuine interest in beauty, wellness, innovation, and consumer products.

## Benefits

The role offers the opportunity to work remotely while contributing to the growth of an ambitious consumer brand in a collaborative and innovative environment. Benefits include:

• Fully remote work arrangement within Canada.
• Full-time, long-term contractor opportunity.
• Opportunity to influence the direction and growth of an emerging consumer brand.
• Exposure to strategic brand-building initiatives across multiple marketing channels.
• Collaborative environment with cross-functional teams focused on creativity and innovation.
• Opportunity to work on impactful campaigns, product launches, and partnerships.
• Flexible remote setup designed to support productivity and autonomy.