Programmatic Director

• **This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Programmatic Director based in United States.**
• This role offers the opportunity to lead advanced programmatic media strategies for high-growth clients in a fully remote environment.
• You will serve as the primary programmatic expert, driving campaign strategy, execution, optimization, and performance improvements across multiple digital platforms.
• The position combines technical advertising expertise, strategic thinking, analytics, and client partnership to deliver measurable business outcomes.
• You will manage complex campaigns across leading DSPs while collaborating with creative, analytics, and account teams.
• This is an opportunity for a performance-driven marketing leader to influence media strategy, mentor talent, and shape scalable advertising solutions.
• The ideal candidate thrives in a fast-paced environment where innovation, data, and client success are at the center of decision-making.

### Accountabilities

The Programmatic Director is responsible for developing and executing high-impact programmatic media strategies while serving as a trusted advisor for clients and internal teams. This role owns campaign performance, strategic recommendations, optimization efforts, and the continuous improvement of digital advertising programs.

• Serve as the primary subject matter expert for programmatic advertising, providing strategic guidance and recommendations to clients.
• Own end-to-end campaign strategy and execution across platforms including DV360, The Trade Desk, Amazon DSP, Google Ads, Meta, and other digital channels.
• Develop comprehensive multi-channel media plans with budget allocations, performance goals, testing strategies, and pacing frameworks.
• Manage campaign optimization through audience segmentation, real-time bidding strategies, platform algorithms, and performance analysis.
• Monitor Search and Social campaign performance while identifying opportunities to improve overall media effectiveness.
• Partner with creative and analytics teams to develop testing strategies that enhance campaign outcomes.
• Provide clients with performance reporting, actionable insights, strategic recommendations, and ongoing communication.
• Analyze campaign data, identify trends, and translate insights into executive-level recommendations.
• Build strategic roadmaps focused on efficiency, scalability, and alignment with client business objectives.
• Stay informed on advertising technology developments, privacy regulations, and evolving platform capabilities.
• Mentor junior team members and promote best practices across performance marketing initiatives.

## Requirements

The ideal candidate is an experienced digital marketing professional with deep programmatic expertise, strong analytical capabilities, and a proven ability to manage large-scale performance campaigns.

• 5+ years of experience in paid media with hands-on expertise in programmatic advertising platforms such as DV360, The Trade Desk, and Amazon DSP.
• Proven experience managing large-scale, data-driven campaigns across programmatic, Search, and Social channels.
• Strong knowledge of performance analytics, forecasting, campaign pacing, testing methodologies, and optimization strategies.
• Experience managing significant media budgets with accountability for performance targets and KPIs.
• Understanding of attribution models, conversion tracking, measurement strategies, and incrementality testing.
• Strong communication and client management skills with the ability to simplify complex concepts and influence stakeholders.
• Strategic mindset with the ability to connect media execution to broader business objectives.
• Self-motivated, adaptable, and comfortable working in a fast-paced, collaborative, and entrepreneurial environment.
• Ability to mentor others and contribute to team development.

## Benefits

• Base salary range of $115,000 - $125,000.
• Total compensation potential of approximately $135,000 with annual bonus opportunities.
• Fully remote work opportunity.
• Competitive performance-based incentives.
• Medical, prescription, dental, and vision insurance benefits.
• Life and accident insurance plans.
• Short-term and long-term disability coverage.
• 401(k) match program.
• Paid time off, paid holidays, and flexible PTO options.
• 10 weeks of paid parental leave.
• Tuition reimbursement of up to $5,000 per calendar year.
• Health savings account (HSA) and flexible spending account (FSA) options.
• Employee assistance programs and legal plan services.
• Access to virtual health services and wellness programs.
• Employee purchase programs with additional discounts.
• Flexible work environment with opportunities for professional growth.
• Company events, team engagement activities, and collaborative culture.
• Professional development opportunities in a growing digital marketing environment.