Director, Storefront

• This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Director, Storefront based in the United States.
• This executive role offers the opportunity to lead the strategy, optimization, and growth of a large-scale digital commerce ecosystem.
• You will own the customer-facing storefront experience, driving acquisition, conversion, retention, and revenue expansion.
• The position combines eCommerce leadership, commercial strategy, customer experience, and data-driven optimization.
• You will partner with Product, Engineering, Marketing, Analytics, Finance, and Customer teams to deliver seamless digital journeys.
• This role is ideal for a strategic leader who thrives in high-growth environments and enjoys transforming digital businesses.
• You will have significant ownership in shaping commerce experiences, improving customer lifetime value, and accelerating business growth.

Accountabilities

The Director of Storefront will lead the end-to-end digital commerce strategy, ensuring the storefront ecosystem delivers exceptional customer experiences while maximizing revenue opportunities. This role requires strong commercial leadership, cross-functional influence, and expertise in scaling digital products and customer journeys.

• Define and execute the storefront vision, roadmap, and operating model to support business growth objectives.
• Lead the complete digital customer journey across acquisition, purchasing, onboarding, renewal, and expansion touchpoints.
• Own storefront performance, including conversion optimization, customer experience, revenue growth, and operational effectiveness.
• Build, mentor, and lead high-performing teams across eCommerce, merchandising, analytics, optimization, and customer experience.
• Establish KPIs, reporting frameworks, governance processes, and operating rhythms to drive accountability and measurable outcomes.
• Drive revenue growth through improved conversion rates, average order value, customer lifetime value, renewals, cross-selling, and product adoption.
• Develop monetization strategies including pricing optimization, bundling, promotions, personalization, and lifecycle engagement initiatives.
• Lead digital merchandising, checkout optimization, product presentation, and self-service purchasing experiences.
• Create a culture of experimentation through A/B testing, personalization, analytics, and continuous improvement.
• Partner with Product and Engineering teams to influence commerce platform investments and technology strategies.
• Use customer behavior, revenue insights, and analytics to identify growth opportunities and guide investment decisions.
• Champion customer-first experiences across desktop, mobile, and emerging digital channels.
• Drive organizational alignment, change management, and collaboration across multiple business functions.

Requirements

The ideal candidate is an experienced digital commerce leader with a proven ability to scale online businesses, optimize customer journeys, and manage revenue-driving initiatives. They should combine strategic vision with strong execution skills and the ability to influence cross-functional teams.

• Bachelor’s degree in Business, Marketing, Technology, Economics, or a related field.
• 8–10+ years of leadership experience in digital commerce, eCommerce, growth, product, online marketplaces, or related environments.
• 4–6+ years of experience leading cross-functional teams and complex initiatives.
• Proven ownership of digital revenue performance, budgets, and P&L responsibilities.
• Demonstrated success scaling digital storefronts and improving conversion, retention, and customer lifetime value.
• Strong understanding of subscription-based business models, SaaS, digital services, or similar industries.
• Expertise in digital merchandising, conversion rate optimization (CRO), pricing strategy, customer lifecycle management, and experimentation frameworks.
• Strong analytical skills with experience using customer and revenue data to drive decisions.
• Exceptional communication, leadership, and stakeholder management abilities.
• Experience operating in high-growth, transformation-focused, or private equity-backed environments is preferred.
• Experience managing global teams and multi-market digital businesses is a plus.
• Familiarity with web hosting, domains, cybersecurity, website builders, or related digital services is preferred.

Benefits

• Competitive compensation package based on experience and role scope.
• Comprehensive health insurance options.
• Medical, dental, and vision coverage.
• Health Savings Account (HSA) options.
• 401(k) retirement plan with company matching.
• Life, AD&D, short-term disability, and long-term disability insurance.
• Tuition reimbursement opportunities.
• Pet insurance options.
• Generous paid vacation policy.
• Opportunities for career growth, mentorship, and professional development.
• Inclusive workplace culture with employee communities and affinity groups.
• Remote work flexibility.