CRM Specialist

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a CRM Specialist based in India.

Join a dynamic growth team focused on delivering impactful customer engagement strategies through data-driven CRM initiatives. In this role, you will design, execute, and optimize multi-channel campaigns that enhance customer retention, drive upsell and cross-sell opportunities, and improve the overall customer lifecycle experience. Working closely with commercial, analytics, and cross-functional teams, you will transform customer insights into effective marketing journeys and measurable business outcomes. This is an excellent opportunity for a data-oriented professional who enjoys combining technology, analytics, and creativity in a fast-paced, collaborative, and fully remote environment.

Accountabilities

• Design, build, and execute CRM campaigns and automated customer journeys to support customer acquisition, retention, upselling, and cross-selling initiatives.
• Collaborate with commercial and cross-functional teams to develop campaign strategies aligned with business objectives and customer lifecycle stages.
• Manage campaign calendars, ensuring timely execution and optimization across multiple customer communication channels.
• Monitor CRM campaigns and digital journeys, proactively identifying, investigating, and resolving performance issues or anomalies.
• Analyze customer behavior and campaign performance to generate actionable insights that support strategic business decisions.
• Conduct A/B testing and perform pre- and post-campaign analysis to continuously improve campaign effectiveness and customer engagement.
• Develop dashboards, reports, and lifecycle tracking tools to measure campaign performance and customer journey success.
• Respond to business and stakeholder requests by providing data-driven recommendations and identifying revenue growth opportunities through customer segmentation and targeted marketing.

Requirements

• Bachelor's degree in Business Administration, Computer Science, Marketing, Analytics, or a related field.
• Minimum of 3 years of experience in CRM, campaign management, customer lifecycle marketing, or a similar role; telecommunications industry experience is an advantage.
• Hands-on experience with CRM and customer engagement platforms such as CleverTap, Braze, MoEngage, DEngage, Insider, or similar tools.
• Strong SQL skills with knowledge of Python, R, or other programming languages considered a plus.
• Experience using business intelligence and data visualization tools such as Looker, Tableau, Power BI, or Qlik.
• Understanding of ETL processes, data warehousing, cloud technologies, and big data concepts is desirable.
• Advanced Microsoft Excel skills with strong analytical and statistical capabilities.
• Excellent presentation, communication, stakeholder management, and organizational skills.
• Ability to manage multiple projects simultaneously while working independently in a remote, fast-paced environment.

Benefits

• Fully remote position based in India.
• Opportunity to work with global cross-functional teams on large-scale customer engagement initiatives.
• Exposure to advanced CRM technologies, analytics platforms, and customer lifecycle strategies.
• Collaborative, innovation-driven work environment with opportunities for continuous learning and professional development.
• Career growth within a fast-growing international technology organization.
• Inclusive and diverse workplace that values collaboration, innovation, and equal opportunity.