Director, Enterprise Product Marketing

**This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Director, Enterprise Product Marketing based in United States.**

The Director, Enterprise Product Marketing will lead the strategy and execution behind bringing innovative enterprise solutions to market.

This executive-level role sits at the intersection of product, sales, customer success, and marketing, shaping how complex technology offerings are positioned and adopted.

You will build scalable go-to-market strategies, develop compelling narratives, and create campaigns that drive awareness, engagement, and business growth.

The role requires a strategic storyteller who can translate sophisticated products into clear value propositions for enterprise audiences.

You will manage and develop a high-performing product marketing team while partnering closely with cross-functional leaders.

This is an opportunity to influence market direction, accelerate enterprise growth, and help shape the future of digital commerce solutions.

### Accountabilities

The Director, Enterprise Product Marketing will own the enterprise go-to-market strategy, ensuring product positioning, messaging, campaigns, and sales enablement initiatives effectively support business growth. This role requires a combination of strategic leadership, hands-on execution, and cross-functional influence to establish market leadership and drive measurable commercial impact.

• Develop and execute a comprehensive enterprise product marketing strategy aligned with business objectives and growth priorities.
• Create positioning frameworks, messaging strategies, and compelling narratives that communicate the value of complex technology solutions to enterprise audiences.
• Build and maintain go-to-market playbooks used by product, business development, and customer success teams.
• Lead multi-channel B2B marketing campaigns across events, digital channels, content, webinars, partnerships, paid media, and public relations.
• Develop thought leadership strategies that strengthen market presence and establish industry authority.
• Partner closely with product, sales, customer success, and executive teams to influence adoption and revenue growth.
• Manage, mentor, and develop a high-performing product marketing team, providing strategic direction and career growth support.
• Create sales enablement materials that help commercial teams communicate value effectively throughout the customer journey.
• Analyze campaign performance, pipeline impact, and market insights to optimize marketing effectiveness.
• Support expansion into new markets by developing regional strategies and scalable market entry approaches.
• Manage multiple strategic initiatives simultaneously while maintaining strong execution and prioritization.
• Serve as a trusted marketing leader who brings clarity, structure, and momentum in a fast-paced environment.

## Requirements

The ideal candidate is an experienced B2B product marketing leader with a strong background in SaaS, enterprise technology, and go-to-market strategy. They should combine strategic thinking, excellent communication skills, team leadership experience, and the ability to transform complex products into compelling market stories.

• 10+ years of experience in B2B marketing, with significant experience leading product marketing initiatives within SaaS or technology organizations.
• Proven experience owning product marketing strategies across multiple products or solution areas.
• Demonstrated success building and executing full-scale, multi-channel campaigns that drive awareness, demand generation, and qualified pipeline.
• Experience managing, mentoring, and developing marketing teams.
• Strong written and verbal communication skills with the ability to present complex concepts clearly to executive audiences.
• Expertise in developing positioning, messaging frameworks, thought leadership content, and sales enablement strategies.
• Ability to influence cross-functional stakeholders, including product, engineering, sales, and customer success teams.
• Strong project management skills with the ability to prioritize multiple high-impact initiatives.
• Comfortable operating independently in a fast-growing, evolving environment with changing priorities.
• Proficiency with presentation tools such as Google Slides and familiarity with marketing analytics.
• Experience marketing enterprise technology solutions, platforms, or digital products preferred.
• Experience working with retail, commerce, marketplace, or similar industries is a plus.
• Background in a high-growth startup or scale-up environment preferred.
• Technical understanding that enables effective collaboration with product and engineering teams.

## Benefits

• Competitive compensation package, with an estimated base salary range of **$203,000 - $214,000 CAD** depending on experience, skills, and location.
• Eligibility for equity opportunities and additional long-term incentive programs.
• Remote work flexibility with a distributed, collaborative team environment.
• Comprehensive benefits package designed to support employee health and wellbeing.
• Professional development opportunities and access to learning resources.
• Opportunity to lead strategic initiatives with significant business impact.
• Leadership role with the ability to shape product marketing strategy and team growth.
• Exposure to innovative technology solutions and enterprise customer challenges.
• Inclusive culture focused on collaboration, innovation, and continuous improvement.