Senior Director - Paid Media

• **This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Director - Paid Media based in India.**
• This role offers an opportunity to lead high-impact paid media strategies and drive measurable growth for global clients.
• You will oversee the planning, execution, and optimization of paid search campaigns while ensuring strong performance against business objectives.
• The position combines strategic leadership, data-driven decision-making, and client partnership in a fast-paced digital environment.
• You will collaborate with internal teams, external partners, and platform specialists to deliver innovative media solutions.
• As a senior leader, you will mentor team members, improve operational excellence, and shape best practices across paid media initiatives.
• This role is ideal for an experienced digital marketing professional passionate about performance, analytics, and building successful client outcomes.

### Accountabilities

• Develop and execute comprehensive paid media strategies aligned with client objectives, business goals, and performance targets.
• Manage end-to-end paid search campaigns, including campaign planning, setup, optimization, monitoring, reporting, and performance analysis.
• Use data insights to identify growth opportunities, improve campaign effectiveness, and maximize return on investment.
• Collaborate closely with clients, internal strategy teams, and advertising platform representatives to deliver high-quality media solutions.
• Lead client meetings, present strategic recommendations, and build strong relationships with stakeholders.
• Partner with senior account leadership and oversee junior team members to ensure successful delivery, quality standards, and continuous improvement.
• Mentor and empower team members by sharing expertise, providing guidance, and supporting professional development.
• Stay informed about evolving paid media trends, platform updates, industry innovations, and emerging best practices.
• Ensure campaigns follow established quality assurance processes and contribute to improving operational efficiency.

## Requirements

• Proven experience managing and developing paid search campaigns, ideally within an agency or client-facing digital marketing environment.
• Strong knowledge of paid media principles, campaign optimization strategies, and performance marketing best practices.
• Hands-on experience managing campaigns across platforms such as Google Ads and Microsoft Ads; experience with Skai or international search platforms is a plus.
• Strong analytical skills with the ability to interpret complex performance data, identify insights, and make strategic recommendations.
• Demonstrated ability to deliver successful campaigns while achieving key performance indicators and business objectives.
• Excellent communication, presentation, and stakeholder management skills with the ability to influence clients and internal teams.
• Experience leading, mentoring, or developing marketing professionals in a collaborative environment.
• Strategic mindset with strong attention to detail, problem-solving abilities, and a passion for digital innovation.

## Benefits

• Permanent full-time employment opportunity.
• Remote working flexibility with collaboration across international teams and offices.
• Flexible working arrangements designed to support work-life balance.
• Competitive salary package aligned with experience and expertise.
• Tailored benefits package designed to meet individual needs.
• Opportunity to work on global client campaigns and impactful digital marketing initiatives.
• Inclusive and collaborative workplace culture that values diverse perspectives and ideas.