VP, Revenue Marketing

• **This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a VP, Revenue Marketing based in Canada.**
• This executive role leads the revenue-focused side of marketing, owning the systems and strategies that drive pipeline creation, growth, and measurable business impact.
• The position serves as a key leader within the go-to-market organization, aligning demand generation, field marketing, operations, and business development efforts.
• You will build a scalable revenue marketing engine through data-driven decision-making, operational excellence, and innovative AI-powered workflows.
• This opportunity is ideal for a strategic marketing leader who combines strong commercial instincts with deep expertise in B2B SaaS growth.
• You will partner closely with sales, customer experience, and product teams to optimize acquisition, expansion, and retention motions.
• The role offers the opportunity to shape a high-growth marketing organization and establish the operating model for future revenue success.

### Accountabilities

The VP, Revenue Marketing will own the strategy, execution, and operational infrastructure behind revenue growth initiatives, ensuring marketing investments translate into measurable pipeline and business outcomes.

• Own pipeline and revenue performance across demand generation, field marketing, marketing operations, and business development functions, including segment-level performance across enterprise and mid-market opportunities.
• Design and maintain a comprehensive measurement framework covering funnel performance, channel effectiveness, ROI, acquisition costs, and pipeline contribution.
• Forecast, analyze, and communicate the impact of marketing initiatives on pipeline generation and bookings to executive leadership.
• Develop AI-driven marketing operations by implementing advanced automation and agentic workflows to improve efficiency, scalability, and execution quality.
• Audit, optimize, and scale the marketing technology ecosystem, including platforms such as HubSpot and other revenue operations tools.
• Establish operational rhythms through weekly performance reviews, budget alignment, and data-driven decision-making processes.
• Partner with corporate and product marketing teams to translate positioning into effective campaigns and revenue-generating programs.
• Lead demand generation teams with a focus on strategic execution, measurable outcomes, and continuous improvement.
• Evolve field marketing strategies toward high-value engagement opportunities, including executive events, regional programs, and customer-focused experiences.
• Guide the business development organization by aligning prospecting strategies, messaging, and pipeline generation goals.
• Expand business development initiatives to support post-sale growth opportunities, retention, and cross-sell motions.
• Collaborate with customer experience teams to develop expansion campaigns that strengthen long-term customer value.

## **Requirements:**

The ideal candidate is an experienced revenue marketing executive with a strong track record of scaling demand engines, building operational frameworks, and driving measurable growth within B2B SaaS organizations.

• 10+ years of go-to-market leadership experience, including 5+ years leading revenue, demand generation, or field marketing initiatives at scale.
• 3+ years of direct experience managing business development or sales development teams.
• Deep expertise in enterprise demand generation, with additional experience supporting mid-market growth strategies preferred.
• Proven ability to build measurement systems, operational infrastructure, funnel analytics, and ROI frameworks.
• Strong experience leading cross-functional teams across marketing operations, demand generation, field marketing, and sales development.
• Experience implementing AI-powered workflows using technologies such as Claude, GPT-based solutions, or similar automation tools.
• Demonstrated success creating high-value field programs, executive engagement strategies, and integrated prospecting motions.
• Strong understanding of B2B SaaS business models, including land-and-expand strategies, pipeline metrics, and revenue growth drivers.
• Experience managing external agencies, vendors, and strategic partners.
• Proven people leadership skills with experience hiring, developing, mentoring, and maintaining high-performing teams.
• Builder mindset with the ability to create scalable systems and processes in a fast-paced, evolving environment.

## **Benefits:**

• Comprehensive healthcare coverage with 100% coverage for employee medical, dental, and vision plans, plus dependent coverage support.
• Flexible time off policy with additional quarterly mental health days.
• Annual professional development and caregiving stipends.
• Work anniversary bonuses recognizing long-term contributions.
• 401(k) retirement savings plan for U.S.-based employees.
• Premium technology tools and Apple hardware to support productivity.
• Inclusive workplace culture supported by employee resource groups and diversity initiatives.
• Opportunity to work with a high-growth team solving complex revenue and go-to-market challenges.