Senior Marketing Manager

• **This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Marketing Manager based in Canada.**
• This role offers the opportunity to shape marketing strategies that drive business growth and strengthen brand positioning.
• You will lead market research, campaign development, and performance analysis to identify opportunities and maximize impact.
• The position combines strategic thinking, creativity, analytics, and cross-functional collaboration in a dynamic environment.
• You will work closely with leadership, sales, and creative teams to develop impactful marketing initiatives.
• This role is ideal for a marketing professional who enjoys turning insights into actionable strategies and measurable results.
• You will have the autonomy to influence marketing direction while contributing to innovative approaches that support long-term growth.

### Accountabilities

• Develop and execute strategic marketing initiatives across multiple channels, including digital marketing, content, social media, advertising, and events.
• Conduct market research, analyze customer needs, monitor industry trends, and identify opportunities to support business growth.
• Evaluate competitive landscapes and emerging trends to provide insights that inform marketing strategies and decision-making.
• Plan, manage, and optimize multi-channel marketing campaigns to improve performance and return on investment.
• Analyze campaign metrics, prepare performance reports, and provide recommendations for continuous improvement.
• Manage marketing budgets, including advertising spend allocation and resource planning, to maximize impact.
• Collaborate with leadership, sales, creative teams, and other stakeholders to align marketing efforts with business objectives.
• Support brand development initiatives by contributing creative ideas and managing marketing assets.
• Lead cross-functional discussions, share insights, and drive alignment on marketing priorities and future initiatives.
• Manage multiple projects simultaneously while ensuring deadlines, quality standards, and strategic goals are achieved.

## **Requirements:**

• 4+ years of experience in marketing, with a strong understanding of modern marketing strategies and channels.
• Proven experience across digital marketing, content marketing, social media, advertising, and event marketing.
• Strong analytical mindset with the ability to interpret data, measure performance, and make data-driven decisions.
• Ability to communicate complex marketing strategies and insights clearly to diverse stakeholders.
• Creative problem-solving skills with the ability to develop innovative approaches and campaigns.
• Strong project management skills with the ability to prioritize tasks, manage multiple initiatives, and meet deadlines.
• Experience leading teams or collaborating with cross-functional groups to achieve shared objectives.
• Proficiency with marketing platforms, analytics tools, and other marketing technologies.
• Experience working with sales teams, business development, customer success, or account management is a plus.
• Familiarity with RFP processes, including creating, managing, or responding to proposals, is a plus.

## **Benefits:**

• Fully remote work opportunity with flexibility to work from anywhere.
• Part-time contract position of approximately 20 hours per week, with potential transition to a full-time role based on business needs.
• Opportunity to influence marketing strategy and contribute directly to business growth.
• Collaborative environment with cross-functional teams and diverse expertise.
• Ability to work on innovative marketing initiatives with autonomy and ownership.
• Professional growth opportunities through strategic projects and leadership responsibilities.