Marketing Lead

• **This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Marketing Lead based in India.**
• This role offers the opportunity to build and scale a marketing function within a fast-growing technology business.
• You will own the India go-to-market strategy, driving brand awareness, demand generation, and commercial growth.
• The position combines strategic marketing leadership with hands-on execution across digital channels, content, partnerships, and operations.
• You will work closely with sales, product, and leadership teams to create impactful campaigns and accelerate business expansion.
• The ideal candidate will bring a data-driven mindset, strong commercial understanding, and experience building marketing programmes in dynamic environments.
• This is an opportunity to shape market presence, improve customer acquisition, and contribute to a mission-driven organization using modern technologies and AI tools.

### Accountabilities

The Marketing Lead will be responsible for developing and executing the India marketing strategy, building brand presence, generating qualified opportunities, and establishing scalable marketing operations.

• Own and execute the India go-to-market strategy aligned with broader business objectives.
• Lead brand positioning, messaging, digital assets, and customer-facing marketing initiatives.
• Develop and manage demand generation programmes across paid, organic, email, social media, content, and partner channels.
• Own website strategy, SEO initiatives, conversion optimization, and performance improvement.
• Create product marketing strategies, including positioning, messaging, sales enablement materials, and launch campaigns.
• Manage marketing operations, including automation workflows, lead lifecycle management, lead scoring, attribution, and reporting.
• Use data and analytics to measure campaign performance, pipeline contribution, and return on investment.
• Build strategic partnerships with ecosystem organizations, industry communities, and relevant stakeholders.
• Plan and manage marketing budgets while ensuring alignment with growth priorities.
• Collaborate with sales, product, and leadership teams to support customer acquisition and revenue growth.
• Leverage AI-powered tools to improve marketing efficiency, content creation, campaign execution, and reporting processes.

## Requirements

The ideal candidate is a strategic yet hands-on marketing professional with experience leading marketing functions, building growth strategies, and operating effectively in fast-paced environments.

• 5+ years of experience leading marketing initiatives or managing a marketing function.
• Proven experience across the full marketing mix, including brand, demand generation, content, paid media, and marketing operations.
• Experience managing marketing budgets and reporting pipeline performance and ROI to senior stakeholders.
• Hands-on experience with marketing automation platforms such as HubSpot or equivalent tools.
• Experience using digital advertising platforms such as Google Ads and LinkedIn Ads.
• Strong understanding of B2B marketing strategies, customer acquisition, and growth programmes.
• Comfortable using AI tools for content creation, campaign optimization, workflow automation, and reporting.
• Excellent written and verbal communication skills with the ability to collaborate across global teams and time zones.
• Strong analytical, organizational, and project management skills with attention to detail.
• Ability to work independently in a remote-first environment with ownership and accountability.
• Startup or scale-up experience, particularly launching or expanding a function in a new market, is a plus.
• Experience marketing to founders, finance leaders, SMEs, or B2B technology audiences is advantageous.
• Experience with equity, share schemes, or financial technology products is a plus.

## Benefits

• Competitive compensation package of up to INR 17,00,000 depending on experience, plus equity opportunities.
• Remote-first working environment with flexibility to support work-life balance.
• Opportunity to shape and grow a marketing function in an innovative technology company.
• Employee Stock Ownership Plan (ESOP) after the qualifying period.
• Private medical insurance after eligibility requirements are met.
• Personal training and professional development budget.
• Support with home working equipment.
• Recognition programmes celebrating employee achievements.
• Team retreats and regular company social activities.
• Flexible annual leave policy with additional days based on tenure.
• Collaborative and inclusive culture focused on growth, innovation, and meaningful impact.