CRM Manager

• **This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a CRM Manager based in United Kingdom.**
• This role offers the opportunity to drive customer engagement and retention strategies within a fast-growing digital entertainment environment.
• You will take ownership of CRM campaigns across multiple customer journeys, using data-driven insights to improve activation, loyalty, and long-term value.
• Working closely with cross-functional teams, you will design personalized experiences that enhance user engagement and business performance.
• The position combines strategic thinking, analytics, and hands-on campaign execution to optimize customer lifecycle management.
• You will leverage segmentation, automation, experimentation, and performance analysis to create impactful CRM initiatives.
• This is an ideal opportunity for a CRM professional who enjoys working with data, innovation, and customer-focused growth strategies.

### Accountabilities

• Plan, execute, and optimize CRM campaigns across different customer segments and product areas, including casino and sportsbook experiences.
• Manage the complete customer lifecycle, focusing on activation, retention, engagement, and reactivation strategies.
• Create and maintain customer segments using behavioral, transactional, and engagement data to deliver targeted communications and personalized offers.
• Develop and implement CRM strategies that improve customer experience, conversion rates, retention, and overall business performance.
• Design and analyze A/B tests to identify opportunities for improving campaign effectiveness and customer engagement.
• Monitor CRM activities, review campaign performance, and conduct regular audits to ensure quality and efficiency.
• Track key CRM metrics and evaluate campaign impact on revenue-related performance indicators.
• Transform data analysis into actionable recommendations that improve retention strategies and customer value.
• Support the transition from manual campaigns toward automated lifecycle journeys and scalable retention flows.
• Prioritize stakeholder requests based on business objectives and collaborate closely with Product, Marketing, Analytics, and VIP teams.

## **Requirements:**

• 2+ years of hands-on CRM experience, ideally within the iGaming industry across casino and/or sportsbook environments.
• Strong understanding of customer lifecycle management, engagement strategies, segmentation, and personalized communication approaches.
• Experience working with CRM automation platforms and managing customer campaigns at scale.
• Solid knowledge of bonus mechanics, promotional strategies, and their impact on customer behavior and business results.
• Strong analytical skills with the ability to interpret large datasets, identify trends, and convert insights into practical actions.
• Ability to work confidently with CRM performance metrics and evaluate campaign effectiveness.
• Data-driven mindset with strong attention to detail and problem-solving abilities.
• Proactive attitude and ability to manage priorities effectively in a fast-paced, international environment.
• Genuine interest in improving customer engagement, loyalty, and retention through innovative CRM strategies.
• Intermediate English communication skills, both written and spoken.

## **Benefits:**

• Fully remote work environment with flexibility across locations.
• Full-time employment opportunity within an international and fast-growing organization.
• Comprehensive benefits package including:
• Children allowance.
• Mental health support.
• Sports and wellness activities.
• Language courses.
• Automotive services.
• Veterinary services.
• Home office setup assistance.
• Dental services.
• Books and stationery support.
• Training compensation.
• Wellness benefits including massage services.
• Opportunities to work with international teams and contribute to large-scale customer engagement initiatives.
• Dynamic environment with opportunities for professional growth and skill development.