Paid Ads Specialist

• **This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Paid Ads Specialist based in Brazil.**
• This role offers the opportunity to manage and optimize high-performing paid media campaigns for businesses seeking measurable digital growth.
• You will be responsible for creating strategies across Google Ads, YouTube, Meta Ads, and Local Services Ads.
• The position combines analytical thinking, creativity, and hands-on campaign execution to improve lead generation and advertising efficiency.
• You will work with performance-focused initiatives, using data insights to maximize ROAS and deliver impactful results.
• The role requires strong attention to detail, ownership of campaign performance, and adaptability to different client needs.
• You will join a fully remote environment where digital marketing expertise and continuous improvement are highly valued.

### Accountabilities

The Paid Ads Specialist will be responsible for developing, managing, and optimizing paid advertising campaigns while ensuring strong performance, measurable results, and alignment with business objectives.

• Develop and execute paid media strategies across Google Search, YouTube, Meta Ads, and Local Services Ads.
• Monitor campaign performance, budgets, conversions, and key metrics to maximize ROAS and lead generation.
• Analyze campaign data and generate actionable insights to improve performance and identify growth opportunities.
• Conduct A/B testing across creatives, audiences, keywords, and budgets to continuously optimize results.
• Manage campaign structures, targeting strategies, bidding approaches, and optimization processes.
• Learn and apply internal campaign frameworks, tools, and methodologies to ensure consistency and quality.
• Create detailed performance reports with recommendations for internal teams and stakeholders.
• Identify issues affecting campaign performance and implement data-driven solutions.
• Stay updated on paid media trends, platform updates, and best practices to improve campaign outcomes.
• Collaborate with marketing teams to support strategic goals and client success.

## Requirements

The ideal candidate has strong paid advertising experience, analytical capabilities, and a performance-driven mindset. This professional should be comfortable managing campaigns independently while communicating effectively in a remote environment.

• 3+ years of hands-on experience managing paid advertising campaigns, especially Google Ads.
• Proven experience optimizing campaigns for ROAS, conversions, and lead generation.
• Strong knowledge of Google Ads and other relevant advertising platforms.
• Experience working in a digital marketing agency environment is required, preferably supporting U.S.-based clients.
• Experience with healthcare or medical-related marketing campaigns is a strong advantage.
• Strong analytical skills and ability to interpret campaign performance data.
• Excellent written and verbal English communication skills.
• Comfort participating in video calls and collaborating with international teams.
• Strong attention to detail, accountability, and ability to manage multiple campaigns simultaneously.
• Willingness to learn new systems, processes, and client-specific approaches.

## Benefits

• Fully remote work model.
• Opportunity to work from anywhere in Brazil.
• Monthly salary range of USD 1,400–1,600.
• Full-time position with standard working hours aligned with Mountain Time.
• Opportunity to work with international clients and digital marketing strategies.
• Career growth opportunities within a performance-focused marketing environment.
• Exposure to advanced paid media practices and optimization methodologies.
• Skills-based environment focused on experience and performance.