Growth/Performance Marketing

• **This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Growth/Performance Marketing based in India.**
• This role offers the opportunity to build and scale a performance marketing function within an innovative AI-driven technology environment.
• You will own demand generation strategies that transform market interest into qualified enterprise pipeline and measurable business growth.
• Working closely with founders, sales, product marketing, and operations teams, you will create systems that connect marketing investment to revenue outcomes.
• The position combines strategic planning with hands-on execution, requiring strong analytical skills, creativity, and a test-driven mindset.
• You will manage campaigns across multiple channels, optimize conversion journeys, and establish the foundations for scalable marketing operations.
• This is a high-impact opportunity for a growth marketer who thrives in an early-stage environment and enjoys building processes from the ground up.

### Accountabilities

• Own the full-funnel performance marketing strategy, including planning, launching, optimizing, and scaling paid campaigns across channels such as LinkedIn, Google, industry publications, newsletters, and ABM platforms.
• Develop targeted account-based marketing programs focused on enterprise decision-makers across supply chain, procurement, finance, and operations functions.
• Partner with sales teams to define target accounts, refine messaging, and create campaigns that support complex enterprise buying journeys.
• Build and maintain performance dashboards that connect marketing spend to qualified leads, pipeline contribution, revenue impact, CAC, ROAS, and payback metrics.
• Establish a continuous experimentation framework across campaigns, audiences, messaging, creative assets, landing pages, and conversion flows.
• Optimize website experiences, landing pages, forms, and digital journeys to improve engagement and conversion among enterprise buyers.
• Support event and field marketing initiatives through targeted campaigns before, during, and after industry conferences and strategic events.
• Build and maintain marketing operations infrastructure, including CRM systems, automation workflows, attribution tools, and reporting processes.
• Manage paid media budgets, forecast investments, and provide leadership with clear insights into marketing efficiency and ROI.
• Collaborate with content, design, product marketing, engineering, and revenue operations teams to improve campaign performance and scalability.

**Requirements:**

• 4–8 years of experience in growth marketing, performance marketing, demand generation, or a related field, ideally within B2B SaaS, enterprise technology, or complex sales environments.
• Proven experience building and scaling demand generation or account-based marketing programs with measurable pipeline impact.
• Strong knowledge of performance marketing channels, including paid social, paid search, ABM platforms, marketing automation, and analytics tools.
• Experience working with platforms such as LinkedIn Ads, Google Ads, HubSpot, Marketo, 6sense, Demandbase, or similar technologies is preferred.
• Strong analytical mindset with the ability to evaluate CAC, LTV, funnel conversion rates, ROAS, attribution, and marketing efficiency metrics.
• Ability to independently create campaigns, analyze results, build dashboards, and optimize performance without relying heavily on external agencies.
• Experience marketing to enterprise audiences in industries such as supply chain, procurement, finance, operations, or other complex B2B sectors is a plus.
• Strong communication and writing skills, with the ability to translate technical products and concepts into compelling messaging for business audiences.
• Comfortable working in a fast-paced, early-stage environment with ambiguity, ownership, and continuous change.
• Highly proactive, organized, and data-driven, with a strong ability to prioritize high-impact initiatives.

**Benefits:**

• Fully remote work environment with the flexibility to work from anywhere.
• Opportunity to build and own a foundational marketing function within a fast-growing AI technology company.
• High visibility and direct collaboration with leadership, sales, and product teams.
• Quarterly fully paid company trips to office hubs for collaboration and team connection.
• Monthly home internet cost coverage.
• Flexible vacation policy designed around employee needs.
• Comprehensive health coverage, including medical, dental, and vision plans.
• Life insurance and disability benefits.
• HSA/FSA access.
• Retirement savings plan with employer contribution.
• Fully paid parental leave.
• Opportunity to work on impactful technology shaping the future of enterprise operations.