VP of Marketing

**This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a VP of Marketing based in the United States.**

Lead the marketing vision and global growth strategy for an innovative financial technology organization transforming the future of cross-border payments and financial infrastructure. This executive role offers the opportunity to build and scale a modern, AI-powered marketing function from the ground up while driving brand leadership, demand generation, and product-led growth initiatives. Working closely with executive leadership, product, and sales teams, you will define go-to-market strategies, strengthen market positioning, and create scalable systems that accelerate business growth. The ideal candidate is a strategic and entrepreneurial marketing leader who thrives in fast-moving environments and enjoys combining technology, creativity, and data-driven execution to deliver measurable impact.

### Accountabilities

• Define and execute a multi-year global marketing strategy aligned with business objectives, growth priorities, and market opportunities.
• Build and scale an AI-native marketing organization by implementing modern automation, AI workflows, and operational systems to increase marketing efficiency.
• Own the full demand generation lifecycle, from traffic acquisition and conversion optimization to lead qualification and sales pipeline contribution.
• Develop and optimize product-led growth strategies that support self-service adoption and usage-driven growth for API-based financial products.
• Establish a differentiated brand positioning and technical narrative that resonates with developers, engineering teams, financial institutions, and business decision-makers.
• Lead multi-channel marketing strategies across digital performance, technical content, industry events, and other growth channels.
• Partner closely with Sales and Product leadership to align go-to-market initiatives, messaging, product launches, and sales enablement programs.
• Define executive-level marketing KPIs, reporting frameworks, and performance dashboards that connect investments to pipeline and revenue outcomes.
• Present marketing strategies, performance insights, and growth initiatives to executive stakeholders and leadership teams.
• Build scalable marketing processes, infrastructure, and capabilities to support international expansion.

## **Requirements**

• 8+ years of progressive marketing leadership experience, including experience building and leading marketing teams or functions within B2B technology, fintech, payments, or related industries.
• Proven experience developing marketing strategies for financial infrastructure, cross-border payments, banking-as-a-service (BaaS), stablecoins, or emerging financial technologies.
• Demonstrated ability to build and scale marketing functions from early-stage environments into mature, high-performing operations.
• Hands-on experience leveraging AI-powered tools, automation frameworks, and modern marketing technologies to improve efficiency and outcomes.
• Strong understanding of product-led growth strategies and experience marketing API-first, developer-focused, or technical products.
• Proven track record of owning demand generation, inbound growth engines, pipeline creation, and revenue impact.
• Experience presenting marketing strategies, metrics, and business outcomes to executive teams and boards.
• Strong expertise in multi-channel marketing, performance optimization, content strategy, and technical positioning.
• Entrepreneurial mindset with the ability to operate independently, prioritize effectively, and create structure in fast-changing environments.
• Excellent strategic thinking, communication, leadership, and cross-functional collaboration skills.

## **Benefits**

• Competitive executive base salary ranging from **$130,000 to $200,000**, with performance-based incentives.
• Comprehensive health, dental, and vision insurance coverage.
• Equity package in a high-growth, venture-backed technology organization.
• Fully remote and flexible work arrangement.
• Professional development allowance to support continuous learning and career growth.
• Opportunity to shape the marketing function of an innovative global fintech organization.
• Collaborative environment with exposure to cutting-edge financial technology and international markets.