Digital Marketing Coordinator

POSITION OVERVIEW

• As our Digital Marketing Coordinator, you're the person who makes sure our digital presence is
• always accurate, on-brand, and set up to convert. From keeping the website and app updated
• with the right products, pricing, and promotions, to managing digital menu boards across 350+
• locations and maintaining our coupon and offer infrastructure, this role sits at the intersection of
• digital operations and customer experience.
• You'll report into the Director, Digital Marketing and work closely across the Brand and Integrated
• Marketing team, the Project Manager, and our internal creative team. This is a great entry point
• for someone who's curious about how digital platforms actually work under the hood, loves
• being the person who knows how things connect, and wants to grow into a broader digital
• marketing career at a brand people are genuinely obsessed with.
• We're looking for someone organized, fast-moving, and detail-obsessed, who can juggle
• multiple campaigns and product launches without dropping a single coupon code.

Key Responsibilities

Web and Digital Asset Management

• Own day-to-day management of web and app content, including new product additions,

pricing updates, promotional changes, and store information across all digital touchpoints

• Maintain and update digital menu boards across all retail locations, ensuring accuracy and

alignment with campaign and product launch timing

• Serve as the internal content liaison between the marketing team and the creative team,

managing the intake, trafficking, and deployment of digital assets

Digital Content Calendar

• Maintain the digital content calendar, planning and executing campaign updates across the

website, app, and menu boards in sync with the broader integrated marketing calendar

• Coordinate with the Marketing Project Manager to ensure digital asset deadlines are built

into campaign timelines and met consistently

• Keep all digital content current and accurate, flagging conflicts or gaps in the calendar

before they become launch-day problems

Promotions, Coupons, and Offers

• Own coupon code creation, setup, maintenance, and reporting across all digital platforms
• Ensure promotional offers are configured correctly in back-end systems and displaying

accurately on front-end customer-facing platforms

• Track offer performance and flag anomalies or redemption issues quickly
• Own FDA set-up and oyalty system needs

Campaign Support and Analysis

• Assist with campaign analysis and reporting, pulling data to help the Digital Marketing team

understand what's working and where there's room to optimize

• Support conversion optimization efforts by identifying friction points in the digital customer

journey across the website, app, and delivery platforms

• Participate in digital marketing strategy sessions and bring a curious, ground-level

perspective on how customers actually experience Insomnia online and in-store

Platform Subject Matter Expertise

• Become the team's go-to expert on how our site merchandising, coupon infrastructure,

pricing setup, and back-end admin systems connect to the front-end customer experience

• Troubleshoot platform issues quickly and escalate to the right technical or vendor partners

when needed

• Document processes, workflows, and platform knowledge so the team isn't dependent on

any one person for day-to-day digital operations

Qualifications & Experience

• Recent college graduate or up to 2 years of experience in digital marketing, e-commerce,

content management, or a related field

• Hands-on experience with content management systems, site merchandising tools, or

digital operations platforms, either in a professional or academic setting

• Strong computer literacy and a genuine curiosity for how digital platforms work end to end
• Exceptional organizational skills with the ability to manage multiple campaigns and product

launches simultaneously without losing accuracy or urgency

• Strong communication skills and a track record of meeting deadlines consistently, even

when priorities shift

• Comfortable operating in a fast-paced environment while also slowing down to analyze

data and contribute to strategy conversations

• A troubleshooter by nature, you'd rather figure out why something broke and fix the root

cause than patch it and move on

Would Be Amazing If You Have

• Retail marketing background with an emphasis on driving online revenue and conversion
• Hospitality, food and beverage, or gifting experience, whether on a marketing team or as a

front-line employee

• Familiarity with delivery platforms like DoorDash, Uber Eats, or Grubhub from a content or

operations perspective

• Genuine curiosity about how the Insomnia customer experiences the brand across web,

• app, retail store, and food delivery, and a desire to make every one of those touchpoints
• better

• A serious sweet tooth and an appreciation for the world's best warm cookies

SWEET POSITION PERKS

• A front-row seat to how a cult consumer brand operates its full digital ecosystem, with real

ownership from day one

• Direct exposure to brand, digital, and campaign strategy at a fast-growing company
• Competitive salary and benefits
• A fun, entrepreneurial, and cookie-filled culture
• Free cookies