Regional Channel Sales Manager (Northeast)

**About Avive:**

Avive Solutions, Inc. ([<https://avive.life>](https://avive.life/)) is a growth stage Automated External Defibrillator (AED) company with a connected response system that is rapidly gaining market share. We are a mission driven team that is quite literally saving lives. Sudden Cardiac Arrest (SCA) is a leading cause of death in the United States, and we are on a mission to change that! We are a dynamic organization that builds elegant, creative solutions to solve complex problems. Ultimately, our mission is for all cardiac arrest victims to have rapid access to life-saving defibrillation.

Avive is taking a fresh approach to addressing this decades-old problem by innovating AED technology, coupled with a first-of-its-kind software platform solution to enable a quicker and more streamlined response to SCA emergencies. We believe that this unique combination of deploying advanced – yet still accessible – hardware, and software, has the potential to revolutionize out-of-hospital cardiac arrest response and massively impact SCA survival rates.

Check out this short video that shows a glimpse of how our team is working to re-think cardiac arrest response and save lives! <https://www.youtube.com/watch?v=2p4zfOWo62E>

Learn more about working at Avive: <https://avive.life/careers/>

**About the Role:**

We’re looking for a Regional Channel Sales Manager who knows how to build strong, long-lasting relationships with channel partners and make a meaningful impact internally for our partnership team. This isn’t a desk job — you’ll be out with our partners’ sales teams, supporting them in winning deals, onboarding their new reps, and making sure our brand is front-and-center. Along the way, you’ll be laser-focused on your KPIs to achieve sales through our partners, while growing Avive’s brand presence, awareness, and market share with our channel partners. Working alongside management, you will provide real-time feedback on what is and isn’t working, and be a part of the solution to ensure we’re maximizing our opportunity with our channel partners in the field.

### What You'll Do

• Including, but not limited to:

**Be the Go-To Partner Resource**

• Serve as the primary field contact for channel sales teams in your region.
• Jump in on deals with reps — from pipeline strategy to customer meetings to closing support.
• Help uncover, track, and accelerate large opportunities within the channel’s pipeline.

**Drive Training & Enablement**

• Onboard our partners’ new sales reps alongside their internal training team, ensuring fast ramp-up.
• Lead engaging trainings and product demos that give our partners’ sales teams the confidence and tools to win.
• Keep our partners’ sales teams updated on product updates, positioning, and competitive insights.

**Grow Brand Presence in the Field**

• Build strong, regional-level relationships across your territory — know the teams, the customers, and the local dynamics.
• Be present at channel partner offices, meetings, and events to keep our brand top of mind.
• Be proactive in launching regional initiatives drive awareness and excitement about our product and brand.

**Track Opportunities & Pipeline Impact**

• Partner with our partners’ sales reps to identify and advance high-value opportunities.
• Monitor regional pipeline health, ensuring strategic deals have the right resources behind them.
• Report field intelligence back to internal teams to shape strategy and improve partner performance.

**Collaborate & Share Insights**

• Work cross-functionally with internal sales, marketing, and partner teams to align execution.
• Provide regular reporting on activities, opportunities, and wins in your territory.
• Act as the voice of our partners’ sales teams back to our organization.

### Required Skills & Experience

• 5+ years of channel or distribution partner management experience, with a track record of growing relationships and driving revenue.
• 3+ years of direct selling experience, preferably in a high-activity environment (inside or outside sales).
• Experience working in organizations who have recently commercialized their product, with a willingness to adjust and audible the strategy in real-time.
• Strong understanding of channel and channel sales models, selling an innovative solution consisting of both software as a service, coupled with hardware.
• Proven success in training, enabling, and motivating sales teams.
• Leading from the front regionally with partnerships teams to help drive sales growth and brand adoption.
• Excellent communicator and relationship builder with a hands-on, in-the-field presence.
• Comfortable with frequent regional travel (50–60%) and regular, in-person cadence to achieve sales success.
• Self-starter mindset — you’re resourceful, proactive, and thrive in a fast-paced environment.

### KPIs

• (Key Performance Indicators)

Success in this role will be measured by activity-driven metrics aligned with channel best practices, leading to achieving a partnership team quota at a regional and nationwide level. Specific targets will be defined by the Manager but will include emphasis on:

• **Pipeline Development:** Volume and value of opportunities influenced or advanced with external sales teams.
• **Sales Support Activity:** Number of joint customer meetings, ride-alongs, and deal support engagements.
• **Training & Enablement:** Frequency and quality of rep onboarding sessions, external trainings, and product demos.
• **Field Engagement:** Number of channel partner visits, events supported, and in-field sales activations executed.
• **Brand Presence:** Growth of awareness and adoption at the channel level, measured through sales activity, sales growth, event participation, and partner feedback.
• **Reporting & Insights:** Accuracy and timeliness of pipeline tracking, activity reporting, and feedback to internal teams.