CRM Manager

We are looking for an experienced CRM Manager with solid iGaming industry experience . The role focuses on building, optimizing, and scaling CRM communications to improve player engagement, retention, and lifetime value across multiple channels.

Responsibilities

• Own and manage CRM campaigns using Customer.io (email, push, in-app, SMS where applicable)
• Design, build, and optimize automated customer journeys (onboarding, retention, reactivation, churn prevention)
• Segment players based on behavior, lifecycle stage, and value
• Collaborate closely with Product, Marketing, BI, and Tech teams to align CRM strategies with business goals
• Set up and maintain event tracking , triggers, and data flows in Customer.io
• Analyze campaign performance (open rate, CTR, conversion, retention, LTV) and provide actionable insights
• A/B test CRM content, timing, and channels to continuously improve performance
• Ensure CRM communications comply with iGaming regulations and responsible gaming policies
• Maintain high-quality CRM content, personalization, and localization where needed

Requirements

• 2+ years of experience as a CRM Manager in the iGaming industry
• Experience with bonus logic, promotions, and gamification mechanics
• Strong understanding of player lifecycle, retention mechanics, and engagement strategies in iGaming
• Experience with segmentation, automation, and behavioral triggers
• Analytical mindset with experience working with metrics and dashboards
• Ability to work with large datasets and collaborate with BI/Analytics teams
• Strong attention to detail and structured approach to campaign management
• Good written communication skills in English

Preferred Qualifications

• SQL or basic data querying knowledge
• Experience with Customer.io
• Experience with additional CRM or marketing automation tools
• Knowledge of A/B testing methodologies