Founding Product Marketer

## The Role

You'll lead the charge on helping create a category and shape how future GTM organizations are built. You'll develop positioning around AI orchestration, lead launches, have a consistent cadence of product releases, build sales enablement, and create competitive narratives that resonate with Sales VPs, RevOps leaders, and revenue teams.

This is an early PMM role at a Series B company with direct input into how we position the platform.

## What You'll Do

• Develop positioning around AI orchestration for GTM: how 11x coordinates research, outreach, follow-up, qualification, and data across workflows. Create distinct messaging across industries and personas - for enterprise sales orgs, mid-market teams consolidating toolsets, and RevOps leaders.
• Lead product launch GTM: develop launch narratives connecting new workflows to customer outcomes (busywork eliminated, pipeline accelerated, team focus on selling), own sales collateral and enablement.
• Build competitive narrative: position 11x against fragmented toolsets and point solutions. Create battle cards, one-sheets, and messaging frameworks for common objections (integration, data security, ROI, learning curve).
• Drive customer stories and case studies that show tangible impact on GTM metrics.
• Be the glue between product, CS, and sales.

## You'll Succeed If You Have

• 3-5+ years in product marketing at a B2B SaaS or AI company, with a track record of positioning that moves deals and owning launch execution
• Strong writing and communication; ability to translate complex technical concepts into clear narratives for different buyer personas
• Structured thinking: you can take ambiguous positioning problems and create clarity around platform value vs. point solutions
• Genuine interest in AI and GTM orchestration; intellectual curiosity about buyer pain and GTM workflows
• Bias toward action and customer feedback over debate; you validate positioning with sales and customers early
• Ability to move fast in ambiguity and work effectively across Product, Sales, and Marketing without getting stuck on process

## Preferred Qualifications

• Experience marketing platform products or orchestration tools to enterprise buyers
• Familiarity with the GTM toolstack (CRM, sales automation, rev ops) and integration challenges
• GTM, sales, or RevOps background before PMM (gives credibility with practitioners)
• Experience positioning products in emerging categories or moving companies upmarket from point solutions to platforms