CRO & Customer Acquisition Specialist - Digital Commerce

CRO & Customer Acquisition Specialist

Role Summary

The CRO & Acquisition Specialist drives full-funnel customer growth, from brand awareness through first purchase, across e-commerce and physical stores. This role partners closely with the Performance Marketing team to optimize the customer journey from discovery through conversion, leveraging data-driven insights, experimentation, and on-site optimization to improve new customer acquisition and conversion both online and offline.

This is a hands-on, execution-focused role operating in a fast-paced, promotional retail environment, with a strong emphasis on testing, analytics, and continuous optimization.

Key Responsibilities

Conversion Rate Optimization (CRO) & Experimentation

• Own and execute a CRO testing roadmap focused on improving conversion rate (CVR), average order value (AOV), and revenue per visitor.
• Identify optimization opportunities across the homepage, PLPs, PDPs, cart, and checkout using analytics, user behavior, and UX best practices.
• Independently build, launch, and manage A/B tests using Shopify Plus capabilities and approved CRO tools and apps.
• Execute tests including messaging, layout changes, CTAs, merchandising modules, badges, and trust signals.
• Partner with internal development resources on complex experiments requiring custom code or advanced theme changes.
• QA all tests prior to launch and monitor live experiments to ensure accurate execution.
• Analyze test results using proper statistical significance and testing best practices to deliver actionable insights and avoid false positives.
• Document learnings and translating results into scalable site improvements.

Acquisition & Growth Marketing

• Execute demand generation initiatives focused on reaching new audiences and driving first-time purchases across digital and physical touchpoints.
• Support seasonal launches, product drops, and promotions with acquisition-led activation plans.
• Research, test, and launch new acquisition channels including influencers, affiliates, partnerships, collaborations, and emerging platforms.
• Manage end-to-end acquisition initiatives including setup, targeting, creative briefing, launch, optimization, and reporting.
• Develop and execute store traffic drivers such as local marketing initiatives, in-store events, collaborations, and geo-targeted campaigns.
• Support store opening marketing plans, including pre-launch awareness, launch-day activation, and post-opening acquisition campaigns.

Analytics, Reporting & Optimization

• Establish and track KPIs including new customer conversion rate, customer acquisition cost (CAC), incremental lift, revenue impact, and foot traffic performance.
• Monitor performance trends across CRO and acquisition initiatives and provide regular reporting to stakeholders.
• Use insights from GA4, Shopify Analytics, and testing platforms to continuously refine testing priorities and acquisition strategies.

Cross-Functional Collaboration

• Partner closely with Ecommerce, Performance Marketing, Creative, Brand, CRM, and Development teams to align optimization and acquisition efforts.
• Collaborate with creative teams to ensure test concepts and acquisition campaigns align with brand standards and performance goals.

Qualifications

Required

• 3–6 years of experience in CRO, growth marketing, acquisition, or demand generation, preferably in fashion, retail, or DTC.
• Hands-on experience executing A/B tests on Shopify Plus.
• Strong working knowledge of analytics and testing tools (GA4, Shopify Analytics, CRO platforms).
• Proven ability to independently execute standard CRO tests with limited developer support.
• Experience launching acquisition initiatives beyond core paid search and paid social.
• Strong analytical, problem-solving, and organizational skills.
• Ability to thrive in a fast-paced, trend-driven environment with frequent launches and shifting priorities.

Preferred

Experience in fast-fashion, omnichannel retail, or DTC apparel.

Exposure to influencer, affiliate, partnership, or local marketing programs.

Understanding of how brand and performance marketing work together to drive full-funnel growth.

Agency or client-based experience.

The range of compensation for this role is $115,000- $130,000. The actual salary will be determined by several factors, including the selected candidate’s specific skills and experience.

This position is based in our Secaucus office 5 days a week.