MEXC - Country Lead (North America / LATAM)

We are hiring for a global top-tier digital asset exchange, serving millions of users across multiple continents. The company operates in a highly competitive, fast-moving market and is known for strong product execution, deep liquidity, and rapid global expansion.

As part of their international expansion strategy, they are strengthening their footprint in **North America and** **LATAM**, one of the most strategically important and regulated crypto markets globally.

The Country Lead will own end-to-end responsibility for the company’s market strategy, growth, and brand presence across NA/LATAM. This role acts as the primary driver for user growth, trading volume, ecosystem partnerships, and local market positioning, while working closely with global teams.

**Key Responsibilities**

• Develop and execute the overall country strategy, with clear ownership of trading volume growth, user acquisition, and market expansion
• Lead and participate in online and offline marketing initiatives, including meetups, seminars, Web3 conferences, sponsorships, and KOL / VIP engagement events
• Build, manage, and maintain strong relationships with local ecosystem stakeholders, including KOLs, media, Web3 projects, communities, and institutional or VIP clients
• Drive localized marketing, branding, and user education initiatives to strengthen the company’s influence within the crypto ecosystem
• Monitor and analyze NA/LATAM crypto market trends, regulatory developments, and competitive landscape, translating insights into locally optimized growth strategies
• Act as the key local representative, collaborating with global marketing, product, BD, and compliance teams
• Track performance and provide regular reporting on market results and insights, with accountability for core KPIs such as trading volume, active users, and new user registrations

**Qualifications**

• Bachelor’s degree or above; background in Finance, Economics, Marketing, or related fields preferred
• 5+ years of experience in NA or LATAM market leadership, business development, or market expansion roles
• Experience in crypto, fintech, or internet platforms is highly preferred
• Strong understanding of the Web3 ecosystem and digital asset exchange business models
• Established local industry network the region (projects, media, KOLs, communities, institutions, etc.)
• Excellent communication and stakeholder management skills, with experience working in cross-border and multicultural teams
• Proficiency in Chinese preferred but not required
• Highly results-oriented, with strong execution capability and market sensitivity

**Nice to Have**

• Previous experience as a Country Lead / Regional Head at an international crypto exchange or Web3 company
• Familiarity with NA / LATAM regulatory frameworks or access to relevant compliance resources
• Proven track record in community growth, strategic partnerships, or institutional client development