Lifecycle Marketing Senior Specialist

Job Title: Lifecycle Marketing Senior Specialist Position Type: Permanent Location: San Francisco, CA (Hybrid – minimum 3 days in office) Salary Range / Rate: $105,000 – $140,000 (USD) + performance bonus + equity Job ID#: 170342 Contact: <[email hidden]> Job Description: We are hiring a Lifecycle Marketing Senior Specialist to own and execute lifecycle programs for a fast-growing AI productivity platform used by 1.5M+ professionals worldwide. You will build and optimize automated journeys across email, push, and in-app messaging, using behavioral signals to drive user engagement, retention, and reactivation. Responsibilities: * Own lifecycle programs across onboarding, engagement, retention, and reactivation * Design and optimize automated journeys using behavioral segmentation and user signals * Analyze campaign performance using A/B tests, cohort trends, and engagement metrics and translate insights into improvements * Partner with product, data, and marketing teams to support launches and drive feature adoption * Develop lifecycle programs for both consumer users and professional/team use cases Requirements: * 3–5 years of experience in lifecycle marketing, CRM marketing, or growth marketing in a digital product or technology environment * Hands-on experience with marketing platforms such as Braze, Iterable, <Customer.io>, or similar * Strong understanding of segmentation, behavioral targeting, and lifecycle journey design * Analytical mindset with experience in A/B testing, campaign metrics, and cohort analysis * Exposure to both B2C and B2B or product-led environments is a plus