Analytics Technical Specialist

About Incubeta

Incubeta is a digital marketing consultancy with a focus on technology, data, and people. Our specialists build solutions that embrace the power of technology, the truth of data, and a spark of human creativity. We help advertisers, agencies, and publishers get the most from digital for their business.

As Google’s most experienced EMEA Sales Partner we have overseen hundreds of deployments across the Google Marketing Platform. We address ad tech infrastructure, data management, integration, and media management and provide clients with relevant and up-to-date digital marketing services and consultancy.

Established in 2001, with 22 offices in 18 countries, we are part of the Incubeta group. A global partnership of leading digital technology, media, and creative specialists. Together, we are experts in end-to-end digital advertising services and media solutions.

The Position

• Are you the
• Analytics technical rockstar
• we are looking for? Join our team in

Portugal

• and help us elevate our measurement services by revolutionizing technical deployments within the region!
• We are looking for a knowledgeable

Analytics Technical Specialist

to lead deployment projects and enhance client measurement reliability. As a key member of our

Global Marketing Intelligence Delivery Team (MIDT)

, you will design measurement frameworks and provide high-level technical expertise to ensure our delivery meets the highest standards. You will work closely with in-market teams to delight clients and share your insights across our global network to align best practices.

Role and Responsibilities

• Lead and execute
• analytics deployment projects independently from start to finish.
• Design and create
• comprehensive Measurement Frameworks aligned with client requirements and Incubeta best practices.

Perform Quality Assurance (QA)

• on all technical implementations to ensure they meet required standards.
• Support senior stakeholders
• on advanced analytics initiatives and measurement projects.
• Provide technical expertise
• to both clients and internal teams, including the development of training materials.
• Maintain and adapt
• existing solutions based on specific briefs and evolving client needs.
• Proactively identify blockers
• and examine project feasibility to ensure seamless delivery.
• Communicate solutions effectively
• to client leads, addressing complex measurement challenges with insight.
• Contribute to marketing collateral
• , such as case studies, blog posts, and award entries, to showcase our impactful work.
• Your character

Passionate & Enthusiastic

You have a genuine passion for Analytics and love sharing that energy with clients and your team.

Proactive Communicator

You excel at managing client expectations and are quick to flag potential slippage or project hurdles.

Relationship Builder

You have a strong ability to build trust through consistent, reliable delivery.

Knowledge Sharer

You are committed to the team’s growth and enjoy sharing the latest industry updates and new products.

Organized & Independent

• You can effectively prioritize your backlog and work autonomously while knowing when to escalate conflicts.
• Your profile

Experience

3+ years in a technical analytics role with a proven track record of leading deployment projects.

Languages

Fluent in

Portuguese and English

.

Certifications

Must hold certifications in

Google Analytics 4

,

Google Tag Manager

, and

Privacy

.

GA4 Expertise

Proficiency in GA4 audits, implementation, and troubleshooting.

Tagging Mastery

Skilled in Google and Social Media tags (Meta, TikTok, etc.) and comfortable with tech stacks outside the Google/Meta ecosystem.

Technical Stack

Expert knowledge of dataLayer audits, Looker Studio, Custom JavaScript, and HTML.

Privacy & Compliance

Expertise in Privacy Initiatives (Consent Mode Basic/Advanced, Enhanced Conversions) and experience with CMPs like OneTrust or Didomi.

Measurement Frameworks

Highly proficient in designing strategic measurement structures.

Bonus

• Experience with Google Tag Gateway is a definite plus.
• Benefits of working with us
• Working with exciting clients and worldwide enterprise companies alike
• Multilingual and multicultural teamwork
• Freedom to be authentic
• Ownership and accountability for all your projects
• Awesome colleagues & awesome clients
• An international, fast-paced job with attractive professional development opportunities
• Opportunity to grow in a startup environment