Global Marcom Product Strategist (Maternity cover)

Global Marketing Communications Product Strategist

(Maternity cover for 1 year)

🌎ESAB Corporation , founded in 1904, is a global leader in connected fabrication technology and gas control solutions. Through innovative products, workflow solutions, and the ESAB Business Excellence system, we are shaping the world we imagine™.

We are looking for a Global MarCom Product Strategist to join our Global Marketing Communications team.

Reporting to the Global Product Launch Director, this role plays a key part in driving the successful global launch of new products and services. The position combines marketing strategy, project/program management, and cross-functional collaboration, ensuring launches are strategically positioned and executed seamlessly across regions.

Key responsibilities

• Lead and drive all aspects of global product launches, including go-to-market strategy and execution
• Apply and manage the global product launch framework, ensuring alignment on timelines, deliverables, and inputs from cross-functional teams
• Collaborate with Product Management, R&D, Marketing, Sales, Service, and creative partners to ensure coordinated launch activities
• Develop strong marketing strategies and value proposition messaging for assigned product lines
• Drive creation of marketing content (blogs, webinars, whitepapers, videos, reports, etc.) to generate qualified traffic
• Execute integrated marketing campaigns using inbound marketing, SEO, email, events, and digital channels
• Lead development of creative concepts, visuals, and messaging with internal and external creative resources
• Support lead nurturing and marketing automation initiatives
• Evaluate customer journeys and key touchpoints to improve user experience and conversion
• Identify digital growth opportunities and stay up to date with emerging marketing trends and technologies

Qualifications & experience

• 4+ years in marketing or marketing communications
• Experience developing integrated marketing strategies (digital + traditional)
• Relevant degree in communications, marketing, advertising, sales, or project management
• Fluent English language knowledge
• Strong project/program management skills
• Experience working with agencies or internal marketing teams on large projects
• Knowledge of marketing research methods (VOC, surveys, etc.)
• Budget management experience
• Experience with digital marketing, social media, and video production
• Comfortable in fast-paced, changing environments
• Welding knowledge is a plus

Key competencies

• Strong cross-functional collaboration skills
• Creative problem-solving mindset
• Highly organized with strong attention to detail
• Self-driven, proactive, and able to work independently
• Energetic, positive, and team-oriented
• Passion for marketing, sales, and digital innovation

Additional information

• Travel required: up to 20%
• Opportunity to develop leadership skills, industry knowledge, and advanced marketing capabilities

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