Content Manager (Tik Tok Shop)

Responsibilities

• Own the end-to-end live commerce strategy for TikTok Shop
• Plan, schedule, and execute live streams across multiple brands
• Identify, recruit, and manage creators and hosts for live selling
• Select and merchandise products based on trends, inventory, and performance data
• Monitor live performance in real time and adjust tactics to maximize conversion
• Analyze post-stream performance and optimize future streams
• Partner with Marketing to align live streams with campaigns and product drops
• Collaborate with Operations to ensure inventory readiness and fulfillment alignment
• Stay up to date on TikTok trends, features, and algorithm changes
• Build repeatable processes and playbooks to scale TikTok live commerce

Qualifications

• 2–5 years of experience in live commerce, social commerce, or digital content (TikTok Shop strongly preferred)
• Strong understanding of TikTok Shop ecosystem, including live selling best practices
• Experience managing creators, influencers, or live hosts
• Proven ability to drive revenue through TikTok or social commerce channels
• Strong instincts for content, pacing, and audience engagement
• Highly self-motivated with the ability to operate independently and take ownership
• Comfortable working in ambiguous environments and making real-time decisions
• Strong analytical skills with the ability to track and improve conversion, AOV, and engagement metrics
• Excellent organizational and time management skills
• Strong communication skills and ability to collaborate cross-functionally