Marketing Manager (with ASO/ASA Expertise)

What You’ll Do

• Lead and optimize multi-channel user acquisition campaigns across Google Ads, Apple Search Ads, Meta, TikTok, and other growth platforms.
• Own and optimize ASO and ASA strategies across our app portfolio to improve visibility, conversion, and acquisition performance.
• Conduct keyword research, identify growth opportunities, and continuously optimize app store metadata and keyword strategies.
• Develop creative strategies by partnering with Creative teams, defining hypotheses, and turning performance insights into actionable improvements.
• Collaborate with Design teams to develop and test store creatives, including screenshots, Custom Product Pages (CPPs), and other assets to improve conversion rates.
• Analyze acquisition and growth performance using MMPs such as AppsFlyer or Adjust and key metrics including ROAS, LTV, retention, CTR, and TTR.
• Own the full acquisition funnel, from user acquisition and store conversion to subscription growth and monetization.
• Collaborate closely with Product teams to translate marketing insights into better user experiences and business outcomes.
• Continuously test new channels, creatives, audiences, keywords, and strategies to identify scalable growth opportunities.
• Build strong relationships with advertising and platform partners and stay up to date with changes across the mobile growth ecosystem.

What We’re Looking For

• Bachelor's degree in a related field.
• 3+ years of experience managing and scaling user acquisition budgets for mobile apps (iOS & Android) with hands-on experience in ASO and Apple Search Ads.
• Experience managing and optimizing campaigns across multiple mobile apps.
• Hands-on experience with major acquisition platforms such as Google Ads, Apple Search Ads, Meta, and TikTok.
• Proficiency in MMPs such as AppsFlyer or Adjust, as well as Apple Search Ads and App Store Connect.
• Proficiency in ASO/ASA tools such as AppTweak, App Radar and MobileAction.
• Strong understanding of mobile growth metrics including ROAS, LTV, retention, CTR, TTR, conversion, and subscription performance.
• Strong analytical skills with the ability to turn data into clear insights and actionable growth strategies.
• Ability to manage multiple priorities, track tasks effectively, and take ownership from strategy through execution.
• Strong communication and cross-functional collaboration skills.
• English proficiency at C1 level or above.

Why AppNation?

• Build and scale products reaching millions of users globally.
• Work with talented people in a fast-moving AI-first environment.
• Take ownership and see your impact directly in the products you help grow.
• Grow quickly with opportunities to lead initiatives and shape growth strategies.
• Enjoy competitive compensation and benefits, including private health insurance, meal and commute support, relocation support, and flexible working options.