Marketing Operations Manager

Who are we?

At Leadership Connect, we believe that relationships are everything in business and in life. Founded by two former CEOs of S&P 500 companies and a former presidential press secretary, our premier information service is built for developing relationships that impact decisions in government, business, and media. Utilizing deep research expertise and cutting-edge technology, we help our clients win business and influence policy across various specialties and verticals. We are a close-knit team dedicated to helping each of our users make a difference.

Leadership Connect Canada (LCC), a subsidiary of Leadership Connect Inc., is our Canadian entity operating in the province of Quebec.

About the Role

Leadership Connect is seeking a Marketing Operations Manager focused on establishing and evolving digital marketing processes; developing and executing marketing strategies appropriate for key customer targets; and managing channels to meet or exceed key performance metrics in service of aggressive revenue goals.

Core Functions of the Role

• Own and administer the marketing tech stack and digital channels, including HubSpot, WordPress, Salesforce, Google Ads, and LinkedIn
• Plan, build, and execute integrated multi-channel campaigns across all channels — email, paid search, paid social, PPC — from strategy and brief through post-campaign analysis.
• Develop and manage demand generation programs to build awareness and drive qualified pipeline, focusing on top-of-funnel lead acquisition strategies.
• Configure and optimize HubSpot workflows, lead nurturing sequences, landing pages, and audience segmentation to maximize engagement and conversion across the funnel.
• Manage paid acquisition strategy across search, social, and paid agentic/answer engine channels; own budget allocation, targeting, and ongoing optimization for pipeline contribution.
• Partner with Sales and Revenue Operations to define lead handoff criteria, attribution models, and closed-loop reporting between marketing activity and revenue outcomes.
• Build and maintain dashboards tracking campaign performance, pipeline contribution, and tech stack utilization; deliver insights to leadership against benchmarks and internal growth goals.
• Document marketing operations processes and campaign playbooks; develop SOPs and train the teams on platform usage, campaign workflows, and execution standards.

About You

• 5+ years of marketing experience with hands-on ownership of demand generation programs, multi-channel campaign execution, and marketing automation platforms.
• Proven HubSpot power user or admin — workflows, campaigns, lead management, and reporting; experience with WordPress, Salesforce, and paid media platforms strongly preferred.
• Experience in enterprise SaaS with direct alignment to a B2B sales team.
• Demonstrated track record of setting and consistently hitting aggressive pipeline, lead generation, or revenue-influenced marketing goals.
• Meticulous attention to detail with experience in campaign QA, A/B testing, data hygiene, multi-touch attribution, and performance measurement.
• Familiarity with AI/agentic search and answer engine optimization (AEO/GEO) as emerging demand generation channels.
• Strong communicator who can write clear process documentation, lead cross-functional training, and present data-driven insights to leadership.