Senior Manager, Social Channel & Creator Marketing – TikTok

About this Position At Henkel, you’ll be part of an organization that’s shaping the future through innovation, sustainability and collaboration. With our trusted brands like Persil®, ‘all®, Loctite®, Snuggle®, and Schwarzkopf® and our cutting-edge technologies, you’ll have countless opportunities to explore new paths and grow. This position is with our Consumer Brands business unit – where we empower our employees to bring the best Laundry Home Care and Hair products to people around the world. Dare to learn new skills, advance in your career and make an impact at Henkel. What you´ll do The Senior Manager, Social Channel Creator Marketing is the driving force behind the brand’s (SexyHair, DevaCurl, STMNT, and MyDentity) social entertainment strategies on TikTok Develop and execute TikTok-first content strategies across brands – building an always-on entertainment engine that fuels advocacy, brand fame, and traffic to our digital commerce ecosystem Collaborate closely with the Director, Creative, Brand, and Digital Commerce teams, ensuring optimal strategy and growth of TikTok and TikTok Shop for maximum reach and ROI Maintain deep understanding of platform algorithms, content formats, and best practices to stay ahead of emerging trends Ensure TikTok plays a distinct yet integrated role within the MSDS social ecosystem (alongside Meta and YouTube) Identify, onboard, and manage TikTok creators across micro, nano, and professional tiers to deliver high-quality, authentic content Build and maintain relationships with top creators and platform reps, ensuring MSDS remains an early adopter and innovation partner Oversee the creation of short-form video content — trend-based, educational, and entertainment-led Develop a content calendar balancing campaign moments with always-on storytelling and trend participation Track and analyze performance metrics including reach, engagement, content efficiency, and conversion Lead regular platform reviews with internal and external partners Manage and mentor Social Content Managers per brand Foster a high-energy, experimentation-driven team culture that thrives on creativity and accountability Partner cross-functionally with Meta and YouTube counterparts to share insights and align multi-platform strategies