Market & Customer Activation Manager - Industrial Adhesives (M/F/X)

About this Position As Market and Customer Activation Manager, you will act as a LOCTITE TEROSON brands ambassador, driving impactful customer engagement and market activation across France, Belgium and the Netherlands. You will join the Marketing team, currently composed of 6 people, and take ownership of a dedicated market scope. In this role, you will be responsible for translating business priorities, customer needs, regional/global initiatives and local market focus areas into effective activation plans. The role includes coaching and day-to-day management of apprentices, supporting both their development and the successful execution of marketing activations. This is a great opportunity to contribute to the transformation of marketing activation in a complex B2B environment, combining strong brands, technical expertise, digital acceleration and close customer proximity. What you´ll do Develop and execute account-based and integrated marketing programs aligned with business priorities and customer needs. Adapt global and regional campaigns into strong local activation plans, while also designing dedicated local initiatives when relevant. Contribute to brand positioning, messaging and content strategy for key customer segments and channels. Build strong knowledge of the distribution network, channel partners and end customers to drive more targeted and effective marketing actions. Activate digital and offline channels, including social media, web, email, events, sales tools and customer-facing content. Support key innovation launches, ensuring strong market adoption and impactful customer engagement. Identify market trends, customer insights and growth opportunities to shape future marketing approaches. Collaborate closely with marketing, sales, technical and regional teams to ensure strong alignment and execution. Track campaign performance, analyze results and optimize ROI through data-driven insights.