Brand Lead - Consumer Brands (d/f/m)

About this Position What you´ll do Develop and independently implement marketing strategies and activities based on in-depth market research and analysis for brands such as Persil, Somat, and Schwarzkopf Develop and recommend strategies in close collaboration with market research, media planning, key account management, and creative agencies Plan and manage brands through market share and competitive analyses, as well as the creation of contribution margin targets Take responsibility for format strategy, including pricing Actively contribute to creative processes and analyze potential new products Support the development of marketing and POS materials