CRR Salaried

Please note that this position requires bilingual proficiency in both English and French. Key Responsibilities Brand Leadership & Governance · Execute and activate Chartwell’s brand strategy across marketing channels and customer touchpoints. · Ensure consistent application of brand positioning, messaging, voice, visual identity, and the Joy is Ageless platform. · Maintain brand standards and provide guidance to internal teams and external partners. · Oversee stewardship and optimization of Chartwell’s Unique Selling Framework (USF) program. Content Strategy & Storytelling · Lead content strategy, editorial planning, and content development across the customer lifecycle. · Develop content that supports brand awareness, lead generation, customer education, nurturing, and engagement. · Create compelling messaging, storytelling, and value proposition frameworks that strengthen customer connection and differentiation. Creative Services & Production · Lead creative direction and production across advertising, digital, social, print, video, sales enablement, and residence marketing. · Manage creative workflows, project prioritization, quality control, and external creative partners. · Ensure all creative assets are strategically aligned, customer-focused, and on brand. Performance & Innovation · Partner with Demand Generation, Conversion Optimization, and Analytics teams to improve content and creative effectiveness. · Support testing initiatives through creative concepts, messaging variations, and content optimization. · Identify opportunities to leverage AI and emerging technologies to improve efficiency, personalization, and content scale. Team Leadership · Lead and develop the Brand & Creative team. · Provide coaching in brand marketing, content strategy, storytelling, creative development, and emerging technologies. · Manage team priorities, resources, and performance to ensure focus on high-value business objectives. Qualifications Experience: · 8–10+ years of experience in brand marketing, content marketing, creative services, communications, or integrated marketing. · 3–5+ years of people leadership experience. · Experience managing multidisciplinary content and creative teams. · Experience leading content strategy and editorial planning. · Experience working within multi-location, service-based, hospitality, healthcare, real estate, or lifestyle brands. Skills & Capabilities · Strong brand management understanding. · Strong storytelling and content strategy expertise. · Excellent creative judgment. · Strong written and verbal communication skills. · Strong project management and prioritization skills. · Ability to balance creative quality with business objectives. · Experience working across multiple stakeholder groups. Position Details: Hybrid position based in either the Mississauga or Montréal office. Salary range: $92,500 to $102,500 . We look forward to speaking with you about this exciting opportunity at Chartwell!