Product Market Manager - Engagement Revenue Marketing Strategy

Group O Marketing is seeking a highly organized and detail-oriented Product Marketing Manager to shape Engagement & Revenue Marketing Strategy for genre-specific subscription plan subscribers.

This role will be responsible for driving engagement with linear and premium content across genre subscription plan products to increase base package and bolt-on revenue and reduce subscriber churn. Requires the ability to manage strategic campaigns across Email, SMS, dotcom and in-app; including learning new platform capabilities to deliver automated in-app journeys (leveraging Braze CRM).

This role will work cross functionally with key stakeholders (governance, CRM, Engagement Marketing, Revenue Marketing) to develop modern marketing strategies that drive product engagement, retention and revenue opportunities. They will lead various initiatives with a focus on automation and personalization to optimize across multiple KPIs.