About The Role

The Marketing Automation Specialist supports the execution of Minto’s Salesforce Marketing Cloud (SFMC) initiatives across Developments and Investments lines of business. This role assists with lead management, customer journey execution, and campaign performance optimization to drive engagement and conversion outcomes. Working closely with regional marketing teams, the Specialist implements personalized nurture programs, supports audience segmentation, and provides insights into campaign performance. The role is key to maintaining data quality, supporting marketing automation processes, and ensuring campaigns are effectively executed and measured. As a subject matter expert in marketing automation, the Specialist supports the ongoing evolution of the platform by contributing to enhancements, advancing capabilities, and ensuring effective adoption of tools and processes to improve marketing effectiveness and customer experience.

This is an external listing. JobSpring does not represent or verify the employer. Report this listing