Associate - Media Buying

Z1 Tech (Great Place to Work-Certified™) is seeking an experienced Associate - Media Buying to join our highly collaborative, motivated, and fast-growing team.

What will you do as an Associate - Media Buying

Campaign Strategy & Execution

• Own end-to-end planning and execution of performance marketing campaigns across Google Ads (Search,

Display, YouTube, Shopping), Meta Ads, and native platforms

• Develop channel-wise strategies aligned with business and revenue goals
• Identify scaling opportunities through audience segmentation, keyword expansion, and creative testing

Optimization & Performance

• Continuously optimize campaigns for CTR, CPA, ROAS, and conversions
• Drive structured A/B testing across creatives, copies, landing pages, and bidding strategies
• Monitor performance closely and make data-driven decisions to improve ROI

Budgeting & Scaling

• Manage and allocate budgets efficiently across multiple campaigns and channels
• Track spends, forecast performance, and ensure optimal utilization of budgets
• Identify high-performing channels and scale campaigns accordingly

Analytics & Reporting

• Analyze campaign performance using Google Analytics, ad platforms, and other tools
• Build insights-driven reports highlighting performance, learnings, and next steps
• Connect campaign performance to business impact

Collaboration & Ownership

• Work closely with marketing, product, and creative teams to improve campaign outcomes
• Stay updated with industry trends, platform updates, and emerging ad formats

What are we looking for

• 0–1 year of experience in performance marketing, digital marketing, or media buying (internships also

considered).

• Basic understanding of Google Ads and Meta Ads Manager .
• Familiarity with digital ad platforms like Taboola , Outbrain, or other native ad platforms is a plus.
• Basic knowledge of campaign metrics like CTR, CPC, CPA, ROAS, and conversions.
• Understanding of Google Analytics and performance tracking is a plus.
• Strong interest in learning campaign optimization, audience targeting, and bidding strategies.
• Analytical mindset with good attention to detail.
• Self-motivated, quick learner, and comfortable working in a fast-paced environment.
• Good communication and problem-solving skills.