Marketing Strategist & Lead Generation Manager

Overview

We are looking for a results-driven Marketing Strategist & Lead Generation Expert to design, execute, and optimize data-driven marketing strategies that generate high-quality leads and contribute directly to revenue growth. The ideal candidate combines strategic thinking with hands-on execution across digital channels.

Key Responsibilities

• Develop and execute end-to-end marketing strategies aligned with business goals
• Design and manage lead generation campaigns across digital channels (LinkedIn, Google, email, content, etc.)
• Build and optimize lead funnels, from awareness to conversion
• Collaborate with sales teams to ensure lead quality and conversion alignment
• Analyze campaign performance and continuously optimize based on data and insights
• Manage marketing automation tools and CRM systems
• Create and oversee content strategies that drive inbound leads
• Identify new growth opportunities, channels, and market segments
• Track KPIs such as CPL, conversion rates, pipeline contribution, and ROI

Requirements

• 5+ years of experience in marketing strategy and lead generation (preferably B2B)
• Proven track record of generating qualified leads and driving pipeline growth
• Strong experience with digital marketing channels (paid ads, LinkedIn, SEO, email marketing)
• Hands-on experience with CRM and marketing automation tools (e.g., HubSpot, Salesforce, etc.)
• Analytical mindset with strong data interpretation skills
• Excellent communication and stakeholder management skills
• Experience in technology, analytics, or consulting industries is a plus

Key Skills

• Lead generation & funnel optimization
• Performance marketing
• Marketing automation
• Data analysis & reporting
• Content strategy
• Campaign management